I’m a CPA and I manage the books for over 500+ startups. While there have been some disruptors in the Accounting Software space (Xero, Wave, and Freshbooks) I still believe that QuickBooks is the best. For now. There are key features that are missing in some of the new competitors, BUT they’ve definitely put pressure on Intuit/QuickBooks to become more innovative.
If you’re a startup, go with QuickBooks Online.
- It’s easy to use
- It integrates with many other accounting apps (Bill.com, Zenpayroll, Abacus, Expensify, etc)
- It easily transitions to QuickBooks desktop should you become a mutli-million dollar company and need more robust accounting capabilities.
Read our full review of the best accounting software for startups.
Vanessa Kruze, a seasoned CPA, has an impressive track record prior to establishing Kruze Consulting. Her experience includes pivotal roles at Deloitte Tax and as a controller for a substantial startup with over 120 employees and $20 million in revenue. Under her leadership, Kruze Consulting has emerged as a distinguished CPA firm, recognized on the Inc 5000 list for five consecutive years, illustrating rapid growth and success in the competitive accounting landscape. Vanessa's unique approach, combining deep industry knowledge with advanced automation and software solutions, has positioned her firm as a leader in providing comprehensive accounting services to startups across the United States.
