Looking at the Chart of Accounts can be a bit dense so I’ve decided to present a sample P&L instead. (The goal of the Chart of Accounts is to get the accounts to track to the appropriate location on the financial statements.)
You can think of “Subscription Revenue” as MRR. Your other KPIs will be specific to your business, so that will require a CPA’s help if you’re looking to track that directly in your Financial Statements.
Take a look at the screenshot below and structure your Chart of Accounts accordingly:

Caveat: your business is unique, so you may need to do some tailoring!

Vanessa Kruze, a seasoned CPA, has an impressive track record prior to establishing Kruze Consulting. Her experience includes pivotal roles at Deloitte Tax and as a controller for a substantial startup with over 120 employees and $20 million in revenue. Under her leadership, Kruze Consulting has emerged as a distinguished CPA firm, recognized on the Inc 5000 list for five consecutive years, illustrating rapid growth and success in the competitive accounting landscape. Vanessa's unique approach, combining deep industry knowledge with advanced automation and software solutions, has positioned her firm as a leader in providing comprehensive accounting services to startups across the United States.
