Startup Accounting
Professional accounting services and guidance for startups including GAAP compliance, financial statement preparation, and accounting best practices.
Who is the Highest-Paid Person in a Startup?
Kruze Consulting answers the question 'who is the highest paid person at a startup?' and talks about the ways startup employees are payed.
Kruze Consulting
Pro-Forma Financial Statements for Cash-Flow Management
Vannessa Kruze, Kruze Consulting's CEO, explains why creating pro-forma financial statements for cash-flow management is definitely a good idea!
Vanessa Kruze
Bad Debt: Effects on Startups & Prevention Strategies
Learn about the impact of bad debt on startups and discover proven strategies to prevent it, including assessing creditworthiness and managing receivables.
Bryan Long, MBA
Using Milestones to Control Burn Rate
How venture-backed founders use milestones to gate burn rate, extend runway, and strengthen startup accounting and cash planning.
Kruze Consulting
Best Practices for Startup Cash Management
Take control of startup cash management—learn how to track burn, build reserves, and make spending decisions that extend runway.
Kruze Consulting
Best Accounting Software for Startups by Stage
See which accounting software fits pre-seed through Series C, when to add automation, and why software alone isn't a finance function.
Bryan Long, MBA
How Startup Founders Should Structure Cap Table Ownership
Learn how to split founder equity on your cap table, set vesting, and structure ownership in a way that aligns incentives and appeals to future investors.
Kruze Consulting
Why Startups Must Reconcile the Cap Table
Protect your ownership by reconciling your cap table after fundraising, so funds match, equity is accurate, and VCs stay confident.
Kruze ConsultingWhat Entrepreneurs Should Know About Accounting
Learn the accounting basics every founder needs—understand financial statements, cash burn, taxes, and the systems that keep startups investor-ready.
Vanessa Kruze
What Is Cap Table Software?
Cap table software is a tool that helps startups track who owns what in the company, including founders, employees, and investors. It replaces messy spreadsheets with a single source of truth for shares, options, SAFEs, and other securities. By automating recordkeeping, vesting, reporting, and basic compliance, cap table software reduces errors, simplifies fundraising and audits, and gives stakeholders clear, up-to-date visibility into ownership and dilution.
Kruze Consulting
What should I keep my company's accountant abreast of?
Vanessa Kruze, CPA, explains the five key things that you should keep your accountant up to date about every month, to avoid wasting time and money.
Vanessa Kruze
When Should Startups Hire Remote Bookkeeping Services?
Learn when startups should outsource bookkeeping and why partnering with a remote firm keeps finances accurate, timely, and investor-ready.
Bryan Long, MBA