Startup Accounting
Professional accounting services and guidance for startups including GAAP compliance, financial statement preparation, and accounting best practices.
What are Retained Earnings? A Startup Guide
Retained earnings are found on your balance sheet. There will actually be a line item called retained earnings and that will be buried in the equity section.
Kruze Consulting
How to Read a 409A Valuation Report
Avoid equity pricing problems—learn what a 409A valuation report includes, when you need one, and how it protects startups issuing options.
Kruze Consulting
Build a Stronger Fintech Startup: The Essential Chart of Accounts Guide
Build a fintech chart of accounts that works to track transactions cleanly, surface insights, and support sustainable growth at scale for compliant reporting.
Kruze Consulting
Prepare Startup Financials for Market Shocks
Stress-test your financial model—learn how to run downside scenarios, spot cash crunches early, and make board-ready contingency plans.
Bryan Long, MBA
Crypto Accounting for Crypto Startups
Crypto Accounting for Startups 101 by a leading CPA serving VC-backed companies, including blockchain and crypto startups.
Kruze Consulting
Accounting for Startups: Your First 90 Days
A practical 90-day guide to startup accounting, from incorporation and tools to monthly close and knowing when to outsource.
Bryan Long, MBA
Do Startups Need Cap Table Software?
Learn when startups can stick with spreadsheets, when cap table software becomes essential, and how tools like Carta or Pulley simplify equity and fundraising.
Kruze Consulting
What is Gross Merchandise Value (GMV)?
Kruze Consulting's VP of FP&A, Healy Jones, explains everything you need to know about Gross Merchandise Value, how to calculate GMV and what it represents.
Kruze Consulting
How to Become a Great Startup Accountant
Vanessa Kruze, CPA, is a highly experienced accountant, she shares the emotional, technical and physical capabilities you need to become a good accountant.
Vanessa Kruze
Short-Term Treasuries on the Balance Sheet
A lot of startup companies are buying Treasuries directly through services like Treasure Fi, Arc, Meow, and other online services.
Kruze Consulting
When to Hire a Bookkeeper for Your Startup
DIY bookkeeping works early on. Learn the real cost, the diligence risk, and the exact signals that mean it's time to hire a bookkeeper.
Bryan Long, MBA
How to Build a Startup Board Reporting Package
Learn what belongs in a startup board financial package, KPIs, burn, runway, and variance, and how your monthly close feeds the deck.
Bryan Long, MBA