Financial Strategy and Planning
Strategic financial planning for startups including budgeting, forecasting, cash flow management, and long-term financial strategy development.
Prepare Startup Financials for Market Shocks
Stress-test your financial model—learn how to run downside scenarios, spot cash crunches early, and make board-ready contingency plans.
Bryan Long, MBA
What is the Rule of 40?
Benchmark your SaaS startup with the Rule of 40 and see how growth plus margin signals efficiency, valuation potential, and when to prioritize profitability.
Kruze Consulting
What is Revenue Visibility and Why It Matters
We always encourage revenue visibility to startup founders and it matters for a couple of big reasons, both inside and outside of the company.
Kruze Consulting
A Checklist for Moving Your Startup's Bank Account
Switch bank accounts without chaos—follow this checklist to move payments, payroll, vendors, and reconciliations while avoiding missed transactions.
Kruze Consulting
Short-Term Treasuries on the Balance Sheet
A lot of startup companies are buying Treasuries directly through services like Treasure Fi, Arc, Meow, and other online services.
Kruze Consulting
How Operating Leverage Impacts Startup Profitability & Growth
Use operating leverage strategically by mastering fixed vs variable costs to scale more profitably and compete harder over time in tougher markets.
Bryan Long, MBA
Using Milestones to Control Burn Rate
How venture-backed founders use milestones to gate burn rate, extend runway, and strengthen startup accounting and cash planning.
Kruze Consulting
Best Practices for Startup Cash Management
Take control of startup cash management—learn how to track burn, build reserves, and make spending decisions that extend runway.
Kruze Consulting
Catch-Up Bookkeeping for Startups Get Back on Track
Catch up your books fast—learn the step-by-step process to clean up past months, reconcile accounts, and become audit- and diligence-ready.
Bryan Long, MBA
Startup Equipment Leasing & Financing
Learn how equipment leasing and financing work for startups, including pros, cons, and when to lease vs. buy to preserve cash
Kruze Consulting
Startup Financial Projections: How to + Free Templates
Vanessa Kruze, CPA, provides a guide to creating financial projections for your startup plus free templates that you can download and use.
Vanessa Kruze
How Working Capital Impacts Startup Cash Flow
Improve cash flow with working capital—learn how AR, AP, inventory, and payment terms change runway and what founders should monitor.
Kruze Consulting