Kruze Consulting — Accounting, Tax & CFO Services for Startups

Venture Capital

Resources, best practices, and expert insights on Venture Capital.

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VC Due Diligence Checklist: Pre-Seed to Series B & Beyond

VC Due Diligence Checklist: Pre-Seed to Series B & Beyond

Updated on Wed, Dec 12, 2018

Ace VC due diligence with stage-by-stage checklists and insider insights from Kruze's experience across 1,000+ funding rounds.

byBryan Long, MBA
How to Use Non-GAAP Metrics to Analyze Startup Performance

How to Use Non-GAAP Metrics to Analyze Startup Performance

Updated on Fri, Jan 3, 2025

Use non-GAAP metrics credibly—learn what they are, how startups present them, and how to avoid misleading adjustments that hurt trust.

byBryan Long, MBA
Pay-to-Play Provisions in Venture Capital

Pay-to-Play Provisions in Venture Capital

Updated on Tue, Mar 19, 2024

Kruze Consulting answers the question 'what is pay to play in venture capital?' helping startups to understand pay to play provisions.

byKruze Consulting
Why Pro-Rata is Important to Seed Investors

Why Pro-Rata is Important to Seed Investors

Updated on Sun, Jul 23, 2023

Understand why pro rata matters—learn how seed investors protect ownership, how rights show up in term sheets, and what founders can negotiate.

byKruze Consulting
How Do Venture Capitalists Make Money?

How Do Venture Capitalists Make Money?

Updated on Sun, Jul 28, 2024

A guide to the business model of a venture capital firm and how they make money. Important insight into how venture capitals firms make money.

byKruze Consulting
Most Favored Nation (MFN) SAFEs: What Startup Founders Need to Know

Most Favored Nation (MFN) SAFEs: What Startup Founders Need to Know

Updated on Tue, Mar 17, 2026

Learn how “Most Favored Nation” (MFN) clauses in SAFE notes work, how they affect dilution and future rounds, and how Kruze Consulting helps venture‑backed founders model and manage MFN risk.

byBryan Long, MBA
Fintech Equity and Debt Staircase: Startup Funding Guide

Fintech Equity and Debt Staircase: Startup Funding Guide

Updated on Wed, Jun 4, 2025

Learn how fintech startups navigate funding with the equity and debt staircase. Understand seed stage equity, post-seed debt, Series A scaling, and beyond.

byBryan Long, MBA
SAFE NOTES and QSBS

SAFE NOTES and QSBS

Updated on Sun, May 8, 2022

Protect QSBS eligibility—learn how SAFE notes impact the QSBS holding period, what counts as “stock,” and how founders can plan ahead.

byKruze Consulting
Preparing for Your Final VC Meeting

Preparing for Your Final VC Meeting

Updated on Tue, Aug 20, 2024

Kruze Consulting presents his guide to closing the deal in your startups final venture capital meeting, as it can be very intimidating.

byKruze Consulting
How Operating Leverage Impacts Startup Profitability & Growth

How Operating Leverage Impacts Startup Profitability & Growth

Updated on Wed, Jan 15, 2025

Use operating leverage strategically by mastering fixed vs variable costs to scale more profitably and compete harder over time in tougher markets.

byBryan Long, MBA
Does Crowdfunding Discourage VC Investment?

Does Crowdfunding Discourage VC Investment?

Updated on Sun, May 23, 2021

Does raising capital by crowdfunding discourage future venture capital investments? A guide to different ways to raise capital at startup.

byKruze Consulting
The VC Exit Interview for a CFO

The VC Exit Interview for a CFO

Updated on Sun, Sep 24, 2023

VCs and board members should run exit interviews with departing startup CFOs to surface risks, fulfill fiduciary duties, and get candid insights.

byKruze Consulting