Venture Capital
Resources, best practices, and expert insights on Venture Capital.

VC Due Diligence Checklist: Pre-Seed to Series B & Beyond
Ace VC due diligence with stage-by-stage checklists and insider insights from Kruze's experience across 1,000+ funding rounds.

How to Use Non-GAAP Metrics to Analyze Startup Performance
Use non-GAAP metrics credibly—learn what they are, how startups present them, and how to avoid misleading adjustments that hurt trust.

Pay-to-Play Provisions in Venture Capital
Kruze Consulting answers the question 'what is pay to play in venture capital?' helping startups to understand pay to play provisions.

Why Pro-Rata is Important to Seed Investors
Understand why pro rata matters—learn how seed investors protect ownership, how rights show up in term sheets, and what founders can negotiate.

How Do Venture Capitalists Make Money?
A guide to the business model of a venture capital firm and how they make money. Important insight into how venture capitals firms make money.

Most Favored Nation (MFN) SAFEs: What Startup Founders Need to Know
Learn how “Most Favored Nation” (MFN) clauses in SAFE notes work, how they affect dilution and future rounds, and how Kruze Consulting helps venture‑backed founders model and manage MFN risk.

Fintech Equity and Debt Staircase: Startup Funding Guide
Learn how fintech startups navigate funding with the equity and debt staircase. Understand seed stage equity, post-seed debt, Series A scaling, and beyond.

SAFE NOTES and QSBS
Protect QSBS eligibility—learn how SAFE notes impact the QSBS holding period, what counts as “stock,” and how founders can plan ahead.

Preparing for Your Final VC Meeting
Kruze Consulting presents his guide to closing the deal in your startups final venture capital meeting, as it can be very intimidating.

How Operating Leverage Impacts Startup Profitability & Growth
Use operating leverage strategically by mastering fixed vs variable costs to scale more profitably and compete harder over time in tougher markets.

Does Crowdfunding Discourage VC Investment?
Does raising capital by crowdfunding discourage future venture capital investments? A guide to different ways to raise capital at startup.

The VC Exit Interview for a CFO
VCs and board members should run exit interviews with departing startup CFOs to surface risks, fulfill fiduciary duties, and get candid insights.
