Kruze Consulting — Accounting, Tax & CFO Services for Startups

Venture Capital

Resources, best practices, and expert insights on Venture Capital.

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Asset Sales Vs Equity Purchases, the Aquirers' Perspective

Asset Sales Vs Equity Purchases, the Aquirers' Perspective

Updated on Sun, May 9, 2021

Why do big companies like to buy smaller startups in an asset sale versus an equity purchase? The answer is pretty simple.

byKruze Consulting
3 Essential Tips for Raising Venture Capital

3 Essential Tips for Raising Venture Capital

Updated on Tue, Mar 30, 2021

Prepare for VC funding with top tips on diligence, financials, and compliance. Boost your startup’s chances with Kruze Consulting’s expert advice.

byKruze Consulting
Liquidation Preference

Liquidation Preference

Updated on Wed, Sep 27, 2023

As the leading CPA firm working with VC-backed startups, we’ve helped thousands of founders understand how to decode liquidation preferences.

byKruze Consulting
The 'Two and Twenty' VC Fee Structure Explained

The 'Two and Twenty' VC Fee Structure Explained

Updated on Sun, Aug 11, 2024

Everything you need to know about the 2% and 20% venture capital standard fee structure. Here is a basic breakdown and alternative structures.

byBryan Long, MBA
Best Business Structure for Startups

Best Business Structure for Startups

Updated on Sun, Oct 19, 2025

Learn whether an LLC, S-Corp, or C-Corp is best for your startup. Get expert advice from Kruze Consulting on tax impact, fundraising, and long-term growth.

byBryan Long, MBA
Managing VC Funds When Interest Rates Drop

Managing VC Funds When Interest Rates Drop

Updated on Sun, May 19, 2024

Learn how startups should wisely manage venture capital dollars as interest rates decline: prioritize safety, liquidity, and strategic yield.

byBryan Long, MBA
What is Net Income & Why It Matters for Startups?

What is Net Income & Why It Matters for Startups?

Updated on Fri, Jan 10, 2025

Understand net income fast—learn how it’s calculated, how it differs from cash flow, and why startups can be profitable yet still run out of cash.

byBryan Long, MBA
How SAFE Notes Impact Founder Dilution and Startup Equity

How SAFE Notes Impact Founder Dilution and Startup Equity

Updated on Tue, Feb 17, 2026

See how SAFE and note valuation caps and discounts mathematically dilute founders at a priced round. Concrete scenarios show why early instrument terms can dramatically reshape your cap table.

byKruze Consulting
Top Pre-Seed VC Funds for Startups

Top Pre-Seed VC Funds for Startups

Updated on Fri, Aug 28, 2026

Explore active pre-seed VC funds, check sizes, investment focus, and tips for choosing the right investor for your startup’s first round.

byBryan Long, MBA
A Comprehensive Guide to Startup Valuation

A Comprehensive Guide to Startup Valuation

Updated on Tue, May 27, 2025

Get a clear 409A valuation guide for startups: when you need one, how it protects option grants, typical costs, timelines, and key founder pitfalls to avoid.

byBryan Long, MBA
How to Raise Capital From Existing Investors

How to Raise Capital From Existing Investors

Updated on Sun, Jul 17, 2022

It’s been a tough stock market and venture market recently for startup tech companies. Since the market has corrected, capital is becoming precious again.

byKruze Consulting
Best Practices for Fundraising from VCs

Best Practices for Fundraising from VCs

Updated on Sun, Feb 11, 2024

Learn how to practice fundraising with friends and existing investors, get feedback on your pitch and metrics, and build relationships before you formally raise your next round.

byKruze Consulting