Kruze Consulting — Accounting, Tax & CFO Services for Startups

Venture Capital

Resources, best practices, and expert insights on Venture Capital.

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Fundraising Mistakes Startups Must Avoid

Fundraising Mistakes Startups Must Avoid

Updated on Fri, Jan 2, 2026

Learn the most common fundraising mistakes startups make—from raising at the wrong time to ignoring dilution and bad investor fit—and how to avoid them with practical guidance from Kruze Consulting’s startup accounting experts.

byKruze Consulting
Benefits of a Branded VC Leading Your Round

Benefits of a Branded VC Leading Your Round

Updated on Tue, May 31, 2022

Land a branded VC lead—learn what it signals to the market, how it changes fundraising dynamics, and how to prepare for the scrutiny.

byKruze Consulting
Can a Downround Be a Compliment?

Can a Downround Be a Compliment?

Updated on Sun, Oct 8, 2023

Reframe the down round—learn why a down round can sometimes be a compliment, what it signals, and how to manage investor expectations.

byKruze Consulting
How Many Investors in a Seed Round?

How Many Investors in a Seed Round?

Updated on Sun, Nov 21, 2021

Kruze Consulting answers the question 'For a seed round, are many investors or a small group better?' when considering startup funding.

byKruze Consulting
What Happens When a Founder or CEO is Fired?

What Happens When a Founder or CEO is Fired?

Updated on Thu, Jan 5, 2023

It's really important to state upfront that no venture capitalist or board member ever wants to fire the founder from a startup.

byKruze Consulting
The Treasury Clause in VC Term Sheets

The Treasury Clause in VC Term Sheets

Updated on Sun, Sep 17, 2023

As part of post-crisis cash management, venture capitalists are now putting treasury clauses into the term sheets they give their startups.

byKruze Consulting
How Founders Should Respond to VCs

How Founders Should Respond to VCs

Updated on Sun, May 7, 2023

We like to think of the venture capitalist as the most important customer of a startup, certainly in your startup’s early phase.

byKruze Consulting
The Role of Family Offices in Venture Capital

The Role of Family Offices in Venture Capital

Updated on Sun, Jul 9, 2023

Learn how family offices fit into the venture ecosystem, how they differ from traditional VC funds, and what founders should know before raising from them.

byKruze Consulting
Raising Seed Funding: What Founders Need to Know

Raising Seed Funding: What Founders Need to Know

Updated on Wed, Mar 4, 2026

Seed funding is constantly evolving. See how today’s environment differs from previous years, and what founders must do to successfully raise and deploy a seed round.

byKruze Consulting
What Happens When LPs Miss a Capital Call?

What Happens When LPs Miss a Capital Call?

Updated on Sun, May 28, 2023

Learn what happens when LPs miss a capital call, including fund-level fallout, LP default penalties, and why GPs work hard to avoid this scenario.

byKruze Consulting
Do Startups Need a DCF for a VC Round?

Do Startups Need a DCF for a VC Round?

Updated on Sun, Aug 4, 2019

Kruze Consulting's VP of FP&A, Healy Jones, answers the question 'Do Startups need a Discounted Cash Flow Valuation (DCF) for a venture capital round?'.

byKruze Consulting
Should Founders Accrue Payroll? A Startup Guide

Should Founders Accrue Payroll? A Startup Guide

Updated on Sun, Mar 10, 2024

Learn if startup founders should accrue unpaid payroll before funding, and how it affects cap tables, taxes, and future VC due diligence.

byKruze Consulting