Kruze Consulting — Accounting, Tax & CFO Services for Startups

Financial Reporting

Resources, best practices, and expert insights on Financial Reporting.

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Accounting for Startup Rent & Leases

Accounting for Startup Rent & Leases

Updated on Sat, Feb 4, 2023

Rethink office spend by seeing how startup rent and workplace strategy shifted dramatically after COVID, and what it means now.

byKruze Consulting
How Do Venture Capitalists Make Money?

How Do Venture Capitalists Make Money?

Updated on Sun, Jul 28, 2024

A guide to the business model of a venture capital firm and how they make money. Important insight into how venture capitals firms make money.

byKruze Consulting
When Your Startup Needs a New Accounting Firm

When Your Startup Needs a New Accounting Firm

Updated on Tue, May 12, 2026

Learn when to replace your startup accounting firm and how VC-grade, startup-focused CPAs like Kruze improve reporting, tax savings, and fundraising.

byKruze Consulting
5 Reasons Your Startup Needs Cap Table Software

5 Reasons Your Startup Needs Cap Table Software

Updated on Fri, Nov 21, 2025

Upgrade from spreadsheets to cap table software to simplify fundraising, clarify voting power, streamline planning, and reduce legal friction.

byKruze Consulting
Outsourced Startup Accounting vs. In-House Controller

Outsourced Startup Accounting vs. In-House Controller

Updated on Tue, Sep 29, 2026

See why venture-backed startups often save time and preserve runway by outsourcing startup accounting before hiring a controller.

byJennifer Mattingly, MBA
Why CPAs & Lawyers Recommend Cap Table Software for Startups

Why CPAs & Lawyers Recommend Cap Table Software for Startups

Updated on Fri, Nov 21, 2025

Learn why CPAs and lawyers prefer cap table software over spreadsheets, and how tools like Carta make audits, tax filings, and equity changes faster and more accurate.

byKruze Consulting
What are Retained Earnings? A Startup Guide

What are Retained Earnings? A Startup Guide

Updated on Sun, Oct 6, 2024

Retained earnings are found on your balance sheet. There will actually be a line item called retained earnings and that will be buried in the equity section.

byKruze Consulting
Do Startups Need Cap Table Software?

Do Startups Need Cap Table Software?

Updated on Mon, Nov 24, 2025

Learn when startups can stick with spreadsheets, when cap table software becomes essential, and how tools like Carta or Pulley simplify equity and fundraising.

byKruze Consulting
Short-Term Treasuries on the Balance Sheet

Short-Term Treasuries on the Balance Sheet

Updated on Sun, Aug 4, 2024

A lot of startup companies are buying Treasuries directly through services like Treasure Fi, Arc, Meow, and other online services.

byKruze Consulting
When to Hire a Bookkeeper for Your Startup

When to Hire a Bookkeeper for Your Startup

Updated on Wed, Sep 16, 2026

DIY bookkeeping works early on. Learn the real cost, the diligence risk, and the exact signals that mean it's time to hire a bookkeeper.

byBryan Long, MBA
How to Build a Startup Board Reporting Package

How to Build a Startup Board Reporting Package

Updated on Mon, Oct 5, 2026

Learn what belongs in a startup board financial package, KPIs, burn, runway, and variance, and how your monthly close feeds the deck.

byBryan Long, MBA
How Startup Founders Should Structure Cap Table Ownership

How Startup Founders Should Structure Cap Table Ownership

Updated on Fri, Nov 21, 2025

Learn how to split founder equity on your cap table, set vesting, and structure ownership in a way that aligns incentives and appeals to future investors.

byKruze Consulting