Kruze Consulting — Accounting, Tax & CFO Services for Startups

Financial Reporting

Resources, best practices, and expert insights on Financial Reporting.

Google logoAdd as preferred on Google
Follow Kruze Consulting
Startup Valuations: How VCs Value Venture-Backed Startups

Startup Valuations: How VCs Value Venture-Backed Startups

Updated on Wed, Jul 24, 2024

Learn how venture capitalists value startups at each funding stage, see real-world valuation trends, and understand what today’s market means for your next VC round.

byKruze Consulting
Revenue Recognition for Startups: ASC 606 Guide

Revenue Recognition for Startups: ASC 606 Guide

Updated on Mon, Sep 21, 2026

A plain-English guide to revenue recognition and ASC 606 for startups: SaaS deferred revenue, bookings vs. revenue, and the errors investors flag.

byBryan Long, MBA
When Should Startups Use Departments in QBO?

When Should Startups Use Departments in QBO?

Updated on Mon, Aug 12, 2019

Learn when and how startups should set up departments in QuickBooks Online for clear, scalable financial reporting and better team accountability.

byKruze Consulting
Additional Paid-in Capital (APIC) Explained

Additional Paid-in Capital (APIC) Explained

Updated on Sun, Dec 22, 2024

Clarify additional paid-in capital (APIC) so your equity financings and balance sheet tell the right story to investors and auditors.

byKruze Consulting
Accounting Cleanup: Fix Your Books Before Your Next Round

Accounting Cleanup: Fix Your Books Before Your Next Round

Updated on Mon, Apr 13, 2026

Heading into a fundraise with messy books? Fix cash and revenue issues now to get your financials investor-ready and close your next round faster.

byKruze Consulting
3 Financial Statements

3 Financial Statements

Updated on Wed, Feb 8, 2023

Early-stage companies and investors focus on three main financial statements - the income statement, the cash flow statement, and the balance sheet.

byBryan Long, MBA
Mid-Year Financial Health Check for Startups

Mid-Year Financial Health Check for Startups

Updated on Tue, Sep 15, 2026

A founder's checklist for a mid-year financial health check: close H1, recheck runway, review budget, and prep for a fall raise.

byBryan Long, MBA
Startup Due Diligence: Banking Docs Investors Want

Startup Due Diligence: Banking Docs Investors Want

Updated on Sun, Sep 20, 2026

Learn exactly which banking records and audit trails investors expect in startup due diligence, and how to get organized fast.

byBryan Long, MBA
How to choose the best cap table software

How to choose the best cap table software

Updated on Fri, Nov 21, 2025

Choose the right cap table software to track ownership easily, reduce errors, and simplify equity management for future rounds.

byKruze Consulting
Common Equity Accounting Issues for Startups

Common Equity Accounting Issues for Startups

Updated on Sun, Aug 2, 2026

Learn why VC-backed founders should switch to a specialized startup CPA before raising, not mid-round, to protect valuation and speed due diligence.

byBryan Long, MBA
Year-End Close: Start in Q3, Not January

Year-End Close: Start in Q3, Not January

Updated on Tue, Sep 22, 2026

A year-end close checklist for startups: why closing the books should start in Q3, not January, and what auditors expect to see.

byBryan Long, MBA
When Should Startups Switch From Cash-Basis to Accrual Accounting?

When Should Startups Switch From Cash-Basis to Accrual Accounting?

Updated on Thu, Jan 15, 2026

Wondering when to move from cash-basis to accrual accounting? Learn the key triggers, investor expectations, and practical steps for VC‑backed startups considering an accrual transition.

byKruze Consulting