Kruze Consulting — Accounting, Tax & CFO Services for Startups

Acquisition Accounting

Resources, best practices, and expert insights on Acquisition Accounting.

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A Guide to Startup M&A

A Guide to Startup M&A

Updated on Wed, Aug 14, 2024

Prepare for a successful startup M&A—learn key financial readiness steps, due diligence expectations, and how to maximize valuation in a sale.

byKruze Consulting
How to Account for PPP Loans

How to Account for PPP Loans

Updated on Sun, Mar 20, 2022

The Paycheck Protection Program was created to provide startups and other small businesses with funds to support their operations during the COVID-19 pandemic.

byKruze Consulting
Startup 409A Valuation: Founder Checklist and Timeline

Startup 409A Valuation: Founder Checklist and Timeline

Updated on Wed, Sep 17, 2025

Get a 409A valuation right the first time with this startup founder checklist, timeline, and tips to avoid delays, surprises, and costly compliance mistakes.

byKruze Consulting
Purchase Price Allocation for Startup Acquisitions

Purchase Price Allocation for Startup Acquisitions

Updated on Fri, Sep 26, 2025

Learn how purchase price allocation works in startup M&A, including valuing assets, recording goodwill, and meeting GAAP and IRS Form 8594 requirements to avoid post-deal surprises.

byBryan Long, MBA
10 Crucial Questions to Ask When Hiring a Startup Accounting Firm

10 Crucial Questions to Ask When Hiring a Startup Accounting Firm

Updated on Sun, May 8, 2022

Hire the right startup bookkeeper—learn what to look for, what to outsource, and how to set up a monthly close that scales.

byKruze Consulting
Asset Sales Vs Equity Purchases, the Aquirers' Perspective

Asset Sales Vs Equity Purchases, the Aquirers' Perspective

Updated on Sun, May 9, 2021

Why do big companies like to buy smaller startups in an asset sale versus an equity purchase? The answer is pretty simple.

byKruze Consulting
Strategic M&A Accounting to Maximize Exit Payout

Strategic M&A Accounting to Maximize Exit Payout

Updated on Thu, Jul 16, 2026

Learn how startup accounting and strategic M&A accounting around Net Working Capital and Purchase Price Allocation protect your exit payout.

byBryan Long, MBA
The 280G Trap: Startup Accounting Guide

The 280G Trap: Startup Accounting Guide

Updated on Sun, Jul 26, 2026

Avoid the 280G trap. Learn how smart startup accounting impacts parachute payments, taxes, and founder payouts in an exit.

byBryan Long, MBA