Kruze Consulting — Accounting, Tax & CFO Services for Startups

Accounting Services

Resources, best practices, and expert insights on Accounting Services.

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VC General Partner (GP) Investments Explained

VC General Partner (GP) Investments Explained

Updated on Tue, Jun 7, 2022

Before we jump into why venture capital general partners would invest in other VC funds, let’s break down some basic terminology. 

byKruze Consulting
Why Your Startup Needs a Specialized Accountant

Why Your Startup Needs a Specialized Accountant

Updated on Sun, May 31, 2026

Learn why high-growth startups must hire a specialized startup accountant mid-year to fix SAFE accounting, cap tables, 409As, and protect valuation.

byKruze Consulting
How to Collect Cash Upfront from Customers

How to Collect Cash Upfront from Customers

Updated on Sun, Jul 11, 2021

Kruze Consulting explains 5 ways you can collect cash upfront from customers, a crucial factor in the success of a startup.

byKruze Consulting
Warrant Coverage in Venture Loans Explained

Warrant Coverage in Venture Loans Explained

Updated on Tue, Dec 19, 2023

The rationale for a warrant coverage or a little bit of equity upside for the lender is that they're taking a lot of risk here.

byKruze Consulting
The 280G Trap: Startup Accounting Guide

The 280G Trap: Startup Accounting Guide

Updated on Sun, Jul 26, 2026

Avoid the 280G trap. Learn how smart startup accounting impacts parachute payments, taxes, and founder payouts in an exit.

byBryan Long, MBA
Reporting Secondary Transactions on ASC 718 Stock Expense

Reporting Secondary Transactions on ASC 718 Stock Expense

Updated on Wed, Mar 10, 2021

The quick answer is that a secondary transaction should not impact your ASC 718 reporting. However, going forward, It potentially can impact your 409a.

byKruze Consulting
Bookkeeping vs. Accounting Services

Bookkeeping vs. Accounting Services

Updated on Sat, Sep 6, 2025

Understand the difference between bookkeepers and accountants – who handles daily transactions, who provides strategic advice, and why both matter for startups.

byKruze Consulting
eCommerce Accounting

eCommerce Accounting

Updated on Tue, Jul 26, 2022

Get ecommerce accounting right—learn how to handle inventory, COGS, returns, sales tax, and marketplace payouts without wrecking your margins.

byKruze Consulting
Form 944: Employer's Annual Federal Tax Return Guide

Form 944: Employer's Annual Federal Tax Return Guide

Updated on Sun, Nov 12, 2023

Learn what IRS Form 944 is, which small employers must file it instead of Form 941, and key deadlines and filing tips for startup payroll taxes.

byKruze Consulting
3 Best Crypto Accounting Software

3 Best Crypto Accounting Software

Updated on Sun, May 8, 2022

Choose crypto accounting software confidently—learn what features matter for tracking wallets, exchanges, taxes, and audit-ready reporting.

byKruze Consulting
Switching to Startup-Focused Accounting

Switching to Startup-Focused Accounting

Updated on Sun, Aug 16, 2026

Learn how to switch startup accounting firms, what documents to provide, and how a startup-focused team manages a smooth transition.

bySary Hijazi, MBA
How to Reconcile Your Startup's Cap Table

How to Reconcile Your Startup's Cap Table

Updated on Sun, Mar 27, 2022

This is an important task for startups, because they're raising a lot of money, sometimes millions or even tens of millions of dollars.

byKruze Consulting