Questions & Answers
Find answers to common startup questions — from accounting to taxes, equity to fundraising. Ask a Kruze CPA.
Where Do Customer Success Costs Go on a P&L?
Kruze Consulting CEO, Vanessa Kruze, addresses how a startups bookkeeper should categorize Customer Success expenses on the Profit & Loss statement.
Vanessa KruzeWhat To Do When Your California Registration is Rejected
Vanessa Kruze, CPA, explains what you can do if your business’ California Registration was rejected because there is already the same business name in use.
Vanessa KruzeWhat is Form W-8BEN? A Guide for Startups
The W-8BEN(E) form is the international equivalent of the domestic W-9 form; it is collected by us for our records and is liability protection for the company.
Vanessa KruzeStartup Law: Pre-Paid Contractors Refusing to Sign a W9
Vanessa Kruze, CPA, gives guide to startup law: what can you do when a contractor (who you have already paid) is avoiding your requests to sign a W9?
Vanessa KruzeWhat KPIs do Major Venture Capital Firms Track?
As a finance and accounting firm to venture-backed startups, we see these requests pretty often - usually once a quarter!
Vanessa KruzeOptimize your 'Runway' Period at a Newly Funded Startup
Extend runway faster—learn the best levers to optimize runway (burn, hiring, pricing, collections) and how to track the impact month to month.
Vanessa KruzeThe Best Startup Accountants in the Bay Area
Having helped our client's raise over $10 billion, Kruze Consulting is the best full-stack accounting or bookkeeping partner for your startup in the Bay Area.
Vanessa KruzeThe Pros and Cons of a Fiscal Year over a Tax Year
Vanessa Kruze, CEO of Kruze Consulting, gives advice to startups changing their tax and fiscal year depending on strong business opportunities.
Vanessa KruzeSoftware for R&D Tax Credits
CEO of Kruze Consulting, Vanessa Kruze, presents a guide to which software programs enable companies to take advantage of R&D tax credits?
Vanessa KruzeDo VCs Care About R&D Tax Credits?
If you’re a startup that has received VC funding, there’s a very strong chance that you’re eligible for the R&D tax credit.
Vanessa KruzeDo You Need an Accountant for Corporate Tax Returns?
Vanessa Kruze, CPA, answers the question 'do you need an accountant to file a tax return for Corporation?' and explains the complexities of tax returns.
Vanessa KruzeHow to Generate a Stripe Clearing Account Statement
Reconcile Stripe faster—learn how to generate a clearing account statement and tie payouts, fees, and refunds back to your books.
Vanessa Kruze