Kruze Consulting — Accounting, Tax & CFO Services for Startups

Kruze consulting customer reviews

Reviews, customer satisfaction and more

We take our clients' success - and happiness - seriously. Read reviews, see our regularly updated customer satisfaction score and more.

Kruze Customer Review on TechCrunch Live

A Kruze Customer, DeepScribe, gave Kruze a live - and unexpected - review on TechCrunch Live. Akilesh Bapu, DeepScrib's CEO and Co-Founder, was being interviewed with his Series A venture capital investor, and thanks the Kruze team with their help putting together the company's financials for their Series A due diligence.

How Kruze measures customer satisfaction

At Kruze, we’ve tried a number of popular techniques to measure how our clients feel and review our service - NPS, CSAT, etc. We are pleased that our customers consistently rank our service very highly.

However, one item that our clients consistently do NOT like is taking surveys. We tried switching from quarterly Net Promoter Surveys to CSAT surveys triggered after customer service interactions and requests for help from clients. But, unfortunately, we received clear feedback that surveys were annoying.

We had to find a better way.

Kruze's FSAT customer satisfaction score

Enter the FSAT. A way to measure customer satisfaction without forcing clients to take surveys.

FSAT is a method of inferred satisfaction rate from conversations. It is the total number of conversations* minus those that had any risk which was not "recovered" with a win in a subsequent message. ("Conversations" is any customer service ticket which had activity in the period and is now closed.)

As an example, let's say 1000 active conversations last month are now closed (Kruze serves enough startups to have more monthly customer interactions than that, but this is for illustrative purposes). 50 had a risk, 40 of those were not recovered with a win. (1000-40)/1000=96% FSAT.

We reviewed the CSAT scores generated from customer surveys with the automatically generated FSAT score for several months, and the scores were within ~2% - giving us confidence in the FSAT as a valid measure of customer satisfaction. All without having to bother our customers with annoying review surveys!

Reviews

Kruze has worked with hundreds of early-stage companies, many of which have gone on to raise tens to hundreds of millions in venture financing - and a number of which have been successfully acquired by major public companies.We've curated Kruze reviews and testimonials from around the web.If you like what you see, reach out to us to schedule a conversation!

Client Testimonials

Vivek Sodera
“We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.”
Vivek Sodera
Co-Founder @ Superhuman
Pequity

Kruze Client Case Study

Pequity Chooses a "White-Glove Service" Accounting Partner to Scale Their Remote Operations & Team

Overview & Challenges

Pequity, is a network-based and data-based tool that helps companies improve their pay decision accuracy and efficiency. Pequity, through their systems, helps reduce employers’ time spent on compensation, while increasing pay parity for employees and reducing costs for companies.

Pequity's CEO was spending a lot of time on accounting and administrative minutia. This left her unable to focus on the company's strategic direction, which is where she added the most value.

Pequity first worked with another accounting partner but when they switched to a distributed workforce, their old accountant couldn't handle it. Pequitywanted someone that could scale with them and also had a lot of experience working with venture-capital-backed businesses.

They looked at a few other well-known automated accounting firms, but decided to go with Kruze due to their "white-glove service".

"Prior to Kruze, as a remote-first team, we were weighed down by a lot of the bureaucracy involved with having a distributed workforce. Kruze has supported us above and beyond basic accounting needs by ensuring we have everything we need to expand and support our team wherever they may be located,"
-- said Zack Fisch, Pequity's Head of Operations & Legal.

Solutions

Partnering with Kruze Consulting Helped Pequity:

  • Get their books in order to confidently move forward on growth opportunities & potential funding rounds
  • Derisk their next funding round's due diligence
  • Massively reduce the time spent on accounting and administrative work
  • Allow their CEO to now spend value-added time on strategic direction

Kruze Google Reviews

Kruze Yelp Reviews

Accounting expertise built for founders

Bookkeeping, Tax, R&D credits, and fractional CFO services, all under one roof.

  • 800+ VC-backed startups served
  • $15B+ raised by our clients
  • Trusted by founders from Pre-Seed to Series C

Talk to an experienced accountant, not a generic sales person

Will Martin Kruze Consulting
Will Martin
Kaleb Reining Kruze Consulting
Kaleb Reining

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