Kruze Consulting — Accounting, Tax & CFO Services for Startups

Venture Capital and Fundraising

Expert insights on venture capital fundraising, investor relations, term sheets, valuation strategies, and financial preparation for funding rounds.

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Right of First Refusal (ROFR) in Startup Equity

Right of First Refusal (ROFR) in Startup Equity

Updated on Thu, Apr 21, 2022

Everything you need to know about the Right of First Refusal when it comes to startup equity. Learn about RoFR in stock purchase agreements in VC fundraising.

byKruze Consulting
Authorized Shares vs. Issued Shares

Authorized Shares vs. Issued Shares

Updated on Sun, Jun 9, 2024

Learn what authorized shares are, how many your startup should authorize at incorporation, and how this choice impacts your cap table, investors, and option pool.

byKruze Consulting
A Guide to Series A Financing for Startups

A Guide to Series A Financing for Startups

Updated on Mon, Jan 8, 2024

It's become more difficult for startups to raise a Series A. Here is data behind what it takes to get a round done in 2024.

byKruze Consulting
Understanding the Bessemer Cloud Index

Understanding the Bessemer Cloud Index

Updated on Sun, Apr 17, 2022

The Bessemer Cloud Index was created in 2013 by Bessemer Venture Partners, this is a guide to what the Bessemer Cloud Index tracks and how it works.

byKruze Consulting
Additional Paid-in Capital (APIC) Explained

Additional Paid-in Capital (APIC) Explained

Updated on Sun, Dec 22, 2024

Clarify additional paid-in capital (APIC) so your equity financings and balance sheet tell the right story to investors and auditors.

byKruze Consulting
How Do Venture Capitalists Spend Their Time?

How Do Venture Capitalists Spend Their Time?

Updated on Mon, Feb 8, 2021

Kruze Consulting answers the question 'how do venture capitalists spend their time?' giving an insight into venture capitalist's day-to-day.

byKruze Consulting
Venture Lenders Asking for Right to Invest Equity

Venture Lenders Asking for Right to Invest Equity

Updated on Fri, Apr 3, 2020

Know what lenders want—learn why venture lenders ask for equity rights (warrants or side letters) and how it affects dilution and control.

byKruze Consulting
Accounting Cleanup: Fix Your Books Before Your Next Round

Accounting Cleanup: Fix Your Books Before Your Next Round

Updated on Mon, Apr 13, 2026

Heading into a fundraise with messy books? Fix cash and revenue issues now to get your financials investor-ready and close your next round faster.

byKruze Consulting
How Do Startup Founders Make Money?

How Do Startup Founders Make Money?

Updated on Wed, Feb 21, 2024

Making money is important; it's part of the startup journey and, especially for founders, you are taking a lot of big risks by starting a company from scratch.

byKruze Consulting
Small Firms for Startup Venture Capital & Tax in California

Small Firms for Startup Venture Capital & Tax in California

Updated on Mon, Oct 10, 2016

If you’re looking for a startup accountant in California then we can help! Kruze Consulting provides Accounting, Tax, Finance, and HR for over 500+ startups.

byVanessa Kruze
Startup Venture Capital Assistance

Startup Venture Capital Assistance

Updated on Mon, May 5, 2025

Partner with Kruze to get fundraising-ready finance: modeling, diligence support, and outsourced accounting that's helped raise $15B+.

byKruze Consulting
Revenue Based Financing for Startups and Non Dilutive Growth

Revenue Based Financing for Startups and Non Dilutive Growth

Updated on Sun, May 8, 2022

Explore revenue-based financing and see when recurring revenue can fund growth without dilution, plus the real cost and pitfalls for startups.

byKruze Consulting