Venture Capital and Fundraising
Expert insights on venture capital fundraising, investor relations, term sheets, valuation strategies, and financial preparation for funding rounds.
The Value-Add of Angel Investors
As a startup looking for funding, you should know the answer to “what is the value-add of angel investors?” Read to learn more.
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Common Stock
Learn what common stock is in startups, who gets it, and how it affects founder control, employee equity, and investor returns on your cap table.
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Preferred Stock vs. Common Stock
Decode preferred vs common stock so you understand control, economics, and how early equity decisions can change your long-term outcome.
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Valuation of Tech Companies
Learn how investors value tech companies using revenue and EBITDA multiples, DCF, and comparable deals, and what drives higher valuations for high-growth startups.
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The Ultimate Guide to Guy Kawasaki's Pitch Deck
Build a better pitch deck—use Guy Kawasaki's proven outline and learn what slides investors expect, plus tips to tighten your story and metrics.
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How Many Co-Founders Should a Startup Have?
Kruze Consulting answers the question 'how many co-founders should I have in my startup?' and the trade offs you might have to make.
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Setting the Strike Price for Startup Options
It’s a common question: Does the startup board have any flexibility when it comes to setting the strike price for options?
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What is Preferred Stock?
Understand preferred stock and learn how liquidation preferences, conversion, and investor rights impact founder ownership and exit outcomes.
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Fix Broken Bookkeeping Before Financial Due Diligence
Don't let broken bookkeeping kill your startup's funding round. Learn how to fix messy numbers before financial due diligence begins with our triage guide.
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Convertible Notes Explained: A Guide for Startups
Us convertible note confidently—learn key terms like cap, discount, interest, and maturity, plus when notes beat SAFEs for startups.
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How Startup CPAs Structure Your Chart of Accounts
Learn how startup accounting pros build a chart of accounts that makes monthly investor reporting fast, clean, and audit-ready.
Bryan Long, MBA
Fundraising Mistakes Startups Must Avoid
Learn the most common fundraising mistakes startups make—from raising at the wrong time to ignoring dilution and bad investor fit—and how to avoid them with practical guidance from Kruze Consulting’s startup accounting experts.
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