Kruze Consulting — Accounting, Tax & CFO Services for Startups

Venture Capital and Fundraising

Expert insights on venture capital fundraising, investor relations, term sheets, valuation strategies, and financial preparation for funding rounds.

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VC General Partner (GP) Investments Explained

VC General Partner (GP) Investments Explained

Updated on Tue, Jun 7, 2022

Before we jump into why venture capital general partners would invest in other VC funds, let’s break down some basic terminology. 

byKruze Consulting
The FinTech Equity & Debt Staircase Explained

The FinTech Equity & Debt Staircase Explained

Updated on Tue, Apr 28, 2020

Kruze Consulting's VP of FP&A, Healy Jones, explains the meaning of Fintech Equity & Debt Staircase and why Fintech companies raise capital.

byKruze Consulting
How Startups Use Warrants

How Startups Use Warrants

Updated on Wed, Feb 12, 2025

Learn how startups use warrants to sweeten fundraising deals, secure venture debt, reward advisors and partners, and what dilution and tracking issues founders must manage.

byBryan Long, MBA
Capital Gains on SAFE Note Conversions Explained

Capital Gains on SAFE Note Conversions Explained

Updated on Sun, Mar 12, 2023

Learn when capital gains tax applies on SAFE note conversions, how QSBS and holding periods work, and what investors should track to minimize their tax bill.

byKruze Consulting
Understanding Angel Groups for Startup Funding

Understanding Angel Groups for Startup Funding

Updated on Sun, Jun 23, 2024

You’ve probably heard the term “angel investors,” but not everyone knows exactly what that means.

byKruze Consulting
Warrant Coverage in Venture Loans Explained

Warrant Coverage in Venture Loans Explained

Updated on Tue, Dec 19, 2023

The rationale for a warrant coverage or a little bit of equity upside for the lender is that they're taking a lot of risk here.

byKruze Consulting
SAFE Note Terms & Negotiation Tips for Founders

SAFE Note Terms & Negotiation Tips for Founders

Updated on Fri, Aug 28, 2026

Post-money vs. pre-money SAFEs, current discount-rate benchmarks, and 10 negotiation tips every pre-seed founder needs before signing their first SAFE.

byBryan Long, MBA
Reporting Secondary Transactions on ASC 718 Stock Expense

Reporting Secondary Transactions on ASC 718 Stock Expense

Updated on Wed, Mar 10, 2021

The quick answer is that a secondary transaction should not impact your ASC 718 reporting. However, going forward, It potentially can impact your 409a.

byKruze Consulting
Bridge Loans for Startups: What They Are & How They Work

Bridge Loans for Startups: What They Are & How They Work

Updated on Sun, May 8, 2022

Follow along as Kruze Consulting breaks down bridge loans, their purpose, and whether or not your startup should pursue one.

byKruze Consulting
Is Y Combinator Worth It for Startups?

Is Y Combinator Worth It for Startups?

Updated on Tue, Jan 12, 2021

Kruze Consulting answers the question 'Is Y combinator worth it?'. Discover the benefits of Y combinator, the startup accelerator programme.

byKruze Consulting
Key differences in Primary & Secondary Shares at a Startup

Key differences in Primary & Secondary Shares at a Startup

Updated on Thu, Apr 4, 2024

Understand primary vs secondary shares—learn how each affects dilution, liquidity, and cap tables in venture rounds and tender offers.

byKruze Consulting
What Financial Information VCs Want Post-Investment

What Financial Information VCs Want Post-Investment

Updated on Mon, Apr 22, 2019

If you are a startup CEO who has just raised funding, this post will help you understand the financial information your VC’s will expect to see from you.

byKruze Consulting