Kruze Consulting — Accounting, Tax & CFO Services for Startups

Startup Bookkeeping

Expert bookkeeping services for startups including transaction recording, reconciliation, expense management, and maintaining accurate financial records.

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Brex vs. Stripe for Startups | A Comparison

Brex vs. Stripe for Startups | A Comparison

Updated on Wed, Feb 17, 2021

Our CPA team compares Brex and Stripe's card. Which offers the best card for startups? We look at points, expense management features and more.

byKruze Consulting
Top 10 Signs of Bad Bookkeeping

Top 10 Signs of Bad Bookkeeping

Updated on Thu, Feb 14, 2019

Vanessa Kruze, CPA, discusses bad bookkeeping, the top 10 ways your startup's financials are messed up and what you should do to correct them.

byVanessa Kruze
Why Your Startup Needs a Specialized Accountant

Why Your Startup Needs a Specialized Accountant

Updated on Sun, May 31, 2026

Learn why high-growth startups must hire a specialized startup accountant mid-year to fix SAFE accounting, cap tables, 409As, and protect valuation.

byKruze Consulting
Bookkeeping vs. Accounting Services

Bookkeeping vs. Accounting Services

Updated on Sat, Sep 6, 2025

Understand the difference between bookkeepers and accountants – who handles daily transactions, who provides strategic advice, and why both matter for startups.

byKruze Consulting
Switching to Startup-Focused Accounting

Switching to Startup-Focused Accounting

Updated on Sun, Aug 16, 2026

Learn how to switch startup accounting firms, what documents to provide, and how a startup-focused team manages a smooth transition.

bySary Hijazi, MBA
Startup cash management controls

Startup cash management controls

Updated on Mon, Oct 13, 2025

Founders can help protect their cash reserves through careful cash management. Here is a list of cash management strategies for startups.

byKruze Consulting
Effective Bookkeeping Strategies for Startups

Effective Bookkeeping Strategies for Startups

Updated on Sun, Sep 7, 2025

Learn startup bookkeeping strategies that keep your books clean, support investor due diligence, and scale from pre-seed through Series B and beyond.

byVanessa Kruze
Using ADP for Startup Bookkeeping

Using ADP for Startup Bookkeeping

Updated on Mon, Oct 10, 2016

Vannessa Kruze, CPA, answers the question of using ADP for startup bookkeeping or hiring a CPA. Guidance on using a payroll processor to avoid human error.

byVanessa Kruze
SAFE NOTES and QSBS

SAFE NOTES and QSBS

Updated on Sun, May 8, 2022

Protect QSBS eligibility—learn how SAFE notes impact the QSBS holding period, what counts as “stock,” and how founders can plan ahead.

byKruze Consulting
Is Your Startup Ready for a Fractional CFO?

Is Your Startup Ready for a Fractional CFO?

Updated on Mon, Sep 15, 2025

Learn the key triggers that show when your startup needs a fractional CFO – expert help with scaling, fundraising, forecasting, and financial strategy.

byBryan Long, MBA
Important Bookkeeping Facts for Startups

Important Bookkeeping Facts for Startups

Updated on Wed, Jul 12, 2023

The most fascinating bookkeeping facts that shed light on this crucial, yet often overlooked aspect of business operations.

byVanessa Kruze
Outsourced Startup Accounting vs. In-House Controller

Outsourced Startup Accounting vs. In-House Controller

Updated on Tue, Sep 29, 2026

See why venture-backed startups often save time and preserve runway by outsourcing startup accounting before hiring a controller.

byJennifer Mattingly, MBA