Startup Accounting
Professional accounting services and guidance for startups including GAAP compliance, financial statement preparation, and accounting best practices.
Gusto vs Rippling (2023): A Startup CPA's Advice
For founders, picking a payroll system, and knowing how to compare the options, presents an important decision that will matter a lot over time.
Kruze Consulting
What is Cloud Accounting? A Guide for Startups
Move to cloud accounting—learn why startups switch, what systems work best, and how cloud tools improve close speed and visibility.
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How VC-Backed Founders Track Budgeting Variances
Learn how VC-backed founders connect budgeting and accounting, build Budget vs Actuals reports, explain variances to their board, and adjust Q2 spending.
Bryan Long, MBA
Integrated R&D Credits and Startup Tax Prep
Learn why VC-backed startups need integrated outsourced tax preparation services and accounting to capture and defend R&D credits.
Bryan Long, MBA
Essential Records for Bookkeeping: Startup Checklist
Find out which key documents founders need to organize and share – like bank statements, invoices, and receipts – when working with a bookkeeping service.
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A Guide to Startup Compensation
Get our startup compensation guide for first hires, with salary ranges, equity benchmarks, and tips on balancing cash, options, and burn for early-stage teams.
Dawn Snyder, DBA Candidate, MBA
How to Account for SAFE Notes
Guide to SAFE note accounting for startups: balance sheet presentation, GAAP classification, conversions, QSBS timing, and cap table treatment.
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How to Account for PPP Loans
The Paycheck Protection Program was created to provide startups and other small businesses with funds to support their operations during the COVID-19 pandemic.
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What Does an Outside General Counsel Do?
Kruze Consulting answers the frequently asked question 'what does an outside General Counsel do?' & the benefits to having one on your side.
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B2B vs. B2C Accounting for Startups
Get B2B accounting right—learn revenue recognition basics, invoicing and collections best practices, and KPIs that clarify growth.
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Setting Up a Chart of Accounts for Your Startup
Master your chart of accounts to organize financial data, simplify accounting, and unlock better visibility into startup health and performance.
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Accounting Basics for Hardware Startups
Understand hardware startup accounting—learn how to track inventory, build COGS, manage capitalization, and plan cash for manufacturing cycles.
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