Startup Accounting
Professional accounting services and guidance for startups including GAAP compliance, financial statement preparation, and accounting best practices.
Why QuickBooks Online is the Best for Startups
Discover why QuickBooks Online is the top choice for startup accounting—scalable, easy-to-use, secure, and loaded with automated features founders love.
Kruze Consulting
Startup Accounting Mistakes in Fundraising Due Diligence
Avoid startup accounting mistakes that delay fundraising due diligence, from messy books and cash gaps to weak revenue records.
Bryan Long, MBA
Income Statement
An income statement (also called a profit & loss – or P&L – statement) is one of the three major financial statements that a startup needs.
Bryan Long, MBA
What Securities Do VCs Use for Investments?
In the United States, there are four types of securities that are typically used by venture capitalists to invest in Silicon Valley-style startups.
Kruze Consulting
Kruze's CPA Advice to Students Studying Accounting & Finance
Plan a standout CPA career—get practical advice for accounting and finance students on skills, internships, and how to break into startups.
Vanessa Kruze
Healthcare Accounting 101
Build compliant healthcare accounting—learn the finance basics for healthcare startups, from revenue recognition to reporting and cost tracking.
Kruze Consulting
What is an Administration Fee in Venture Debt?
Understand administration fees—learn what these fees cover, where they show up (benefits, loans, vendors), and how to spot unnecessary costs.
Kruze Consulting
Top 10 Signs of Bad Bookkeeping
Vanessa Kruze, CPA, discusses bad bookkeeping, the top 10 ways your startup's financials are messed up and what you should do to correct them.
Vanessa Kruze
Get the Most Out of Cap Table Management Software
Learn how to get the most from your cap table software, avoid common setup mistakes, and keep ownership, dilution, and option grants accurate for investors.
Kruze Consulting
How Cash Bookkeeping Affects Gross Profit
Gross profit is a very underappreciated metric in the startup world. Gross profit is the difference between your revenue and the cost of goods sold.
Kruze Consulting
How much should startups keep in operating accounts
The amount of cash your startup should keep in your operating account should be equal to two to three months of expenses.
Kruze Consulting
How Startups Can Confidently File Multi-State Tax Returns
Learn essential steps for startups to navigate multi-state tax returns, avoid double taxation, and stay compliant as your company expands across state lines.
Bryan Long, MBA