409A Valuation
409A valuation services for startups including compliance valuations, fair market value assessments, and equity compensation planning.
How to Value a Startup: A Founder's Guide
Learn how investors value startups at different stages, from pre-revenue to growth, using market comps, traction, and key metrics to set realistic fundraising valuations.
Kruze Consulting
Valuation Methods
Understand valuation methods—learn the common approaches investors use and how startups can think about pricing and dilution.
Kruze Consulting
Valuation of Tech Companies
Learn how investors value tech companies using revenue and EBITDA multiples, DCF, and comparable deals, and what drives higher valuations for high-growth startups.
Kruze Consulting
Setting the Strike Price for Startup Options
It’s a common question: Does the startup board have any flexibility when it comes to setting the strike price for options?
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Startup 409A Valuation: Founder Checklist and Timeline
Get a 409A valuation right the first time with this startup founder checklist, timeline, and tips to avoid delays, surprises, and costly compliance mistakes.
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Why Do Startups Need a 409A Valuation?
The IRS wants you to have a 409A valuation so they can make sure that your common stock options have the appropriate strike price.
Vanessa Kruze
Do Convertible Notes Lower 409A Values?
Learn when a convertible note can decrease your 409A valuation, what valuation firms consider, and how smart startup accounting keeps you compliant.
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Authorized Shares vs. Issued Shares
Learn what authorized shares are, how many your startup should authorize at incorporation, and how this choice impacts your cap table, investors, and option pool.
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Is Your Startup Valuation Too High?
Avoid a too-high valuation trap—learn how overpriced rounds create down-round risk, hiring constraints, and tougher future fundraising.
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How to choose the best cap table software
Choose the right cap table software to track ownership easily, reduce errors, and simplify equity management for future rounds.
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409A vs. Post-Money Valuation
Understand 409A vs post-money valuations—learn why they differ, how investors price rounds, and what it means for option strike prices.
Kruze Consulting
Why Cheap 409A Valuations Are a Red Flag
Learn why cheap 409A valuations can hurt startup accounting, employee options, and future acquisitions, and why defensible valuations matter.
Bryan Long, MBA