Kruze Consulting — Accounting, Tax & CFO Services for Startups

Top 20 Outsourced CFO Services

Kruze Consulting
Written by Kruze Consulting
Sep 13, 2023 · 10 min read
Outsourced CFO Services

Kruze clients have worked with some of the top outsourced CFO services in Silicon Valley and beyond.

Read more about these top outsourced CFOs (we list them below) or learn about what to look for from a service provider.

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Top 20 Outsourced CFOs

To help you take your startup’s financial management to the next level, we’ve compiled a list of the Top 20 Outsourced CFOs in the industry. These professionals bring a diverse range of experience and expertise that can tailor financial strategies to meet your startup’s unique needs.

Startup CFO Directory

A network of experienced fractional CFOs and financial advisors ready to partner with your startup.

Steve Bennet

Steve Bennet

Angel Investor, Professor and CFO

Palo Alto, California

Companies

  • True Global Ventures
  • Bodega Partners
  • Rollbar
  • Xenio Systems
  • WaterSmart Software

Steve Bennet is founder and managing director of Bodega Partners and is an active participant in the Silicon Valley entrepreneurial ecosystem as start-up CFO, Angel Investor, and Professor.Over the past 25 years, he has been CFO, investor, and/or board member of over 100 technology start-ups, primarily in the software, Internet, and mobile sectors. CFO roles include Xenio Systems, Qvivr, Callisto Media, Revel Systems, iControl Networks (acquired by Comcast), Appstores (acquired by InMobi), Greystripe (acquired by ValueClick), Fliqz (acquired by VBrick Systems), Valchemy (acquired by IBM), GolfWeb (acquired by CBS Sportsline), Orbital Data (acquired by Citrix), TextDigger (acquired by Federated Media), and Pharmacy TV Network (acquired by RMG Networks). Some of these resulted in excellent financial returns to founders and investors, while others did not.Steve has a passion for both entrepreneurship and education. He has taught entrepreneurial finance since 1995 and is currently adjunct faculty at San Jose State University. Previously, he was a lecturer at U.C. Berkeley. His focus is on experiential education and has developed new courses at SJSU, including the Entrepreneurship Lab (ELAB), Venture Lab (VLAB), Startup Founders and Funders, and the Silicon Valley Experience. He is also on the Steering Committee for the Silicon Valley Center for Entrepreneurship and UCLA Venture Capital Fund. Prior to and concurrent with Bodega, Steve was a Founding Partner at True Global Ventures, Partner at CrossCoin Ventures, Venture Partner at Outlook Ventures, Board Member of Sand Hill Angels, Partner at Menlo Incubator and held various financial and management positions at Bay Logics, Digital Microwave, and Arthur Andersen.Steve earned an undergraduate degree in economics from the Wharton School at the University of Pennsylvania and MBA from the Anderson School at UCLA. He blogs at www.professorvc.com and tweets @ProfessorVC.

Solange Bullukian

Solange Bullukian

Founder and Managing Director

San Francisco Bay Area

Companies

  • Twist Bioscience
  • Agilent Technologies
  • Hewlett Packard

Scale2Growth Founder and Managing Director, Solange Bullukian has over 20 years of experience of executive finance roles as CFO, CAO, VP of Finance and Business Development on a global and international scale within both Fortune 500 and start-up companies in High Tech, Computer, Semi-Conductor and Life Sciences industries.

Adam Metzger

Adam Metzger

Managing Partner

Brooklyn, New York

Companies

  • Seamless Payments
  • Harmony Labs
  • BetterPT
  • Civic Hall

Adam has almost 20 years of leadership experience in finance & capital markets, investment management, and business development. For the past several years, Adam has been working as a CFO/advisor for startups and growth-stage companies to provide them with strategic, financial, and operational guidance.

John Shults

John Shults

Founder

Austin, TX

Companies

  • BackOps
  • Sand Hill Angels
  • Stephens Inc.

John Shults is the founder of UpRound Finance. John has been the acting CFO for 50+ venture-backed companies across the SaaS, e-commerce, healthcare, and consumer electronics industries. He has helped these Seed through Series B-stage companies raise a combined $185m in equity and debt financing and presented at the board meetings of several premier startups on the east and west coast. John began his career in investment banking and graduated Magna Cum Laude with a degree in Finance from the Walton College of Business at the University of Arkansas where he was also a member of the varsity tennis team.

Douglas Jendras

Douglas Jendras

President

New Fairfield, Connecticut

Companies

  • AboveNet Communications Inc.
  • Metromedia Fiber Network
  • MCI Telecommunications Corporation
  • IBM

Doug Jendras is a highly entrepreneurial executive with rich experience in private organizations, including new and emerging ventures. His expertise is in strategic business analysis and execution to achieve the financial goals and obligations of corporate governance and fiduciary duty. Highlights of his career contributions and achievements thus far include: - Identified and implemented controls over distribution of $4B investment, standardized customer-pricing, renegotiated contracts and restructured leadership team to ensure startup's ability to grow. - Rallied the workforce, rebuilt financial and operational functions, and created customer value to increase annual revenue 5x and position a post-bankruptcy telecommunications company for $2.2B acquisition. - Led Network Operations group to achieve revenue targets and grew EBITDA margins to over 40% through lean and shareholder driven management of $90M annual operating budget for 7 consecutive years. - Negotiated business deals with Fortune 500 companies to provide incentives that resulted in the generation of $500M+ revenue stream.

Lea Dessi-Olive

Lea Dessi-Olive

CFO-Part Time

San Francisco, California

Companies

  • Atomic
  • StyleSeat
  • Accenture Management Consulting
  • PNC

Lea has spent most of her career partnering with executive teams to ensure they intelligently deploy capital and resources, make smart decisions based on data, and optimize their runway. She started her career in corporate finance & management consulting and has spent the last several years working with 15+ startups helping them scale from seed to series C. She thrives in fast paced environments and excel in both details and high level strategy. That means doing everything from building dynamic financial models to developing growth strategies, pricing models, hiring plans and fundraising.

Jeremy Sanders

Jeremy Sanders

Cloudbased CFO

Los Angeles, California

Companies

  • UniZ Technology
  • Ideator
  • Sanders Advisors
  • Citizen Healthcare

With more than 10 years of international CFO experience, Jeremy has a proven record of establishing cross-functional partnerships to deliver stellar results. He is an agile, strategic, and hands-on leader driving operations within analytics, marketing, sales, and business development areas in early-stage and middle market companies. Jeremy has been accountable for budgets up to $130 million and allocating resources to drive organizational and profit growth globally. An active startup mentor, advisor and community leader, Jeremy has also been a startup founder and is particularly adept at streamlining, organizing, and leading company staffs productively.

Brian Plackis Cheng

Brian Plackis Cheng

Fractional COO and CFO

Santa Barbara, California

Companies

  • software.com
  • MCI
  • cielo24

Brian Plackis Cheng has successfully scaled B2B tech companies from $5M to $100M+ through IPOs and M&A. Versed in strategy, building products, go-to-market and field operations with deep expertise in AI, messaging and online media. He raised $60M with 5 exits. As the General Manager Americas and Europe led Software.com (messaging co) through IPO and $6.8B sale. Brian works best with founders who are product visionaries who need help scaling organization, business strategy, fundraising and BOD development during accelerated growth. He has lived and worked in Europe, Asia and US.

Bob Togie

Bob Togie

Financial Consultant and interim CFO

San Jose, California

Companies

  • Hewlett Packard
  • Microsoft
  • Ericsson
  • MediaKind

Bob Togie is a financial executive with extensive experience working with multinational high-tech companies and growing business. Bob partners with business leaders develop strategic plans and analysis, startup operations, and plan for growth.

James Jones

James Jones

Interim CFO and COO

San Francisco Bay Area

Companies

  • Goldman Sachs
  • Accenture
  • Kana Software, Inc.
  • Singularity University

James has over 15 years of leadership experience in investment banking, strategic consulting and corporate finance. For the past several years, James has served as Interim Chief Financial Officer for early-stage, technology companies focused on enterprise and consumer SaaS software, artificial intelligence, consumer electronics, medical devices, blockchain-enabled solutions, and advertising technologies. He provides strategic insight to CEOs, founding teams and Boards of Directors by aligning corporate vision and financial forecasts, monitoring performance, conducting financial and operational analyses, implementing and improving processes and systems, and scaling infrastructure and teams. James has partnered with executive teams to raise hundreds of millions of equity and debt capital. James received his MBA from Harvard Business School and BS in Systems Engineering from the United States Military Academy at West Point.

Daniel Morton

Daniel Morton

CFO for Entrepreneurs and Family Offices

Vancouver, Canada

Companies

Daniel is a seasoned finance professional with 20+ years of international experience in CFO and M&A Advisor roles in technology and telecom sectors. After working in Investment Banking in Europe advising mid-stage companies mainly in tech, Daniel held several CFO roles with operations in North America, Europe and Asia. For the past 5 years, Daniel provided CFO and M&A advisory services to a global family office with a strong focus on IP portfolio based in Asia.

Jay Goldberg

Jay Goldberg

CFO, Investor Relations, & Corporate Development

Northern California, Remote

Companies

  • Qualcomm
  • Peregrine Semi
  • Deutsche Bank
  • Lazard
  • Coca-Cola

Jay has spent his career at the intersection of Finance and Technology. He creates shareholder value by constructing compelling corporate narratives weaving together financial data and strategic analysis. He quadrupled the stock price with one company alone in 18 months. He has participated in over 20 IPOs and has written a book on how to take a company public, and counsel companies on how to successfully achieve liquidity events. This powerful combination of skills and experience affords him the ability to catapult shareholder value. On the corporate development side, he has created dozens of M&A target lists through banking and his own consulting practice. He negotiates and closes strategic partnerships that drive revenue and expand addressable markets. Drawing on his experience in China, he helped Qualcomm negotiate and stand up a joint venture with government entities there. He can provide you with strategic options and construct financial narratives to achieve your aggressive global objectives. His expertise is in the external-facing functions of Finance including Investor Relations, Corporate Development and Strategic Corporate Communications. He speaks fluent Mandarin and maintain deep connections in Asia.

Vito Palermo

Vito Palermo

Chief Financial Officer and Chief Operating Officer

San Francisco Bay Area

Companies

  • Secret Golf
  • Procket Networks
  • Extreme Networks
  • Bay Networks (formerly SynOptics)
  • Metawave Communications
  • MeSoft
  • Kaazing
  • Scancafe
  • University of California
  • Mahindra Genze
  • Quantivo
  • Innova Dynamics
  • Her Universe
  • Pareto
  • SDN Central
  • Wiretap

Accomplished financial and operational executive with track record of implementing cross functional operations to support startup, rapid growth and multibillion-dollar global corporations. Over the past 25 years has been a CEO/COO/CFO, investor, board member and/or strategic advisor for more than 36 companies. He has held COO and CFO roles at public networking and communications companies (NASDAQ: EXTR, MTWV and NYSE:BAY) with annual revenues up to $2.3B and has had operating budget responsibility from $1M to $2B annually. As a strategic advisor and Interim Executive Officer, he has supported startups and new business initiatives in Internet Security, SDN, Network Storage, SAAS Software, Digital Media, Electric Vehicles, Renewable Energy, AgTech, Marketing Analytics, Telehealth and Personalized Medicine. Vito frequently negotiates business partnerships, joint ventures, distribution agreements and licensing contracts that drive market share, revenue and cost reductions. He has the unique ability to translate a deep understanding of business operations into development of growth strategies, new pricing and business models and the creation of dynamic financial models to drive company performance while providing strategic insights to CEO’s, leadership teams and BOD and aligning corporate strategy, operating objectives and financial performance. Vito is passionate about supporting and mentoring entrepreneurs and executive teams to help bring new business and consumer innovations to market while generating superior investor returns.

Bernie Mahon

Bernie Mahon

CFO and Financial Consultant

San Francisco

Companies

  • Chronosphere
  • Advano
  • Deep Space Industries
  • Morgan Stanley

Bernie has spent his career across finance as a CFO and consultant at growth technology companies, over a decade in investment banking, and as a Big 4 CPA earlier in his career. This breadth of experience enables him to partner with executive teams and provide financial, strategic, and operational analysis and guidance. He has experience across verticals, including SaaS, hardware, internet and space; and has worked with late Series A stage through public companies.

Gene Domecus

Gene Domecus

Interim/Fractional CFO/COO

Burlingame, CA

Companies

  • Macys.com
  • Bella Pictures
  • Rafter
  • Blurb
  • Peerspace
  • Freestyle VC

Drawing on over three decades of experience serving as both COO and CFO at multiple venture-backed startups, Gene pays attention to detail without losing sight of the overall strategic direction and translates financial goals into company and individual KPI’s aligned with the strategy. Less is more when it comes to focusing teams on the most important drivers of the business. He has successfully raised over $400M in equity and debt financing rounds at companies where he held financial leadership positions and managed revenue growth from zero to $800M during his tenure.

Deepak Gupta

Deepak Gupta

CFO/COO - Part-Time at Seed to B Startups; Investor; Coach

San Francisco Bay Area (Silicon Valley)

Companies

  • Price.com
  • Centric Learning
  • PRYNT
  • UNYQ
  • Nitros

Deepak has been a CFO for the past nine years for startups at many stages. He is also part of the CFO group at Bessemer Venture Partners. He was a Managing Partner at Blue Bear Ventures, a UC Berkeley Deeptech fund, and advises entrepreneurs at the UC Berkeley Haas Business school. He has fourteen years of venture investing experience across four institutional funds. Prior to investing, he was part of 4 medical startups as either an entrepreneur or in management roles, having two exits with Cepheid (NASDAQ: CHPD), a molecular diagnostic company, and Neuropace (NASDAQ: NPCE), a medical device company. He holds a BS in Mechanical Engineering from Virginia Tech, an MS in Biomedical Engineering from Virginia Commonwealth University, and an MBA from the University of Chicago Booth School of Business.

Nitin Mittal

Nitin Mittal

Interim & Fractional CFO for tech and eCom startups

New York, NY

Companies

  • Solera
  • Branded
  • Flow Commerce
  • RadioShack
  • The Royal Bank of Scotland
  • Credit Suisse

Nitin has 20+ years of finance experience with over a decade in the software/SaaS and eCommerce industries. He has served in a CFO capacity for a dozen technology companies, leading finance departments at multiple VC and PE-backed businesses with revenues ranging from $5 to $500+ million, employees ranging from 50 to 9,000, and global operations spanning the US, Europe and Asia. Nitin has structured and negotiated complex equity and debt financing exceeding $360 mm as well as M&A transactions of ~$500 mm, leading the post-merger integrations on over a dozen acquisitions.

Jon Schwartz

Jon Schwartz

Fractional CFO, COO, and Chief of Staff for Mission Driven StartUps

Minneapolis, MN and Remote

Companies

  • Commons
  • Ridwell
  • BookNook
  • Edstruments
  • Charter School Growth Fund

Jon started his career in retail at Gap Inc., where he completed their executive training program and was on the founding team for oldnavy.com. With a deep interest in closing the opportunity gap for low-income students and families, he then pivoted to education reform, where he spent the last two decades in senior leadership roles at venture philanthropy-backed organizations that challenged the status quo and successfully achieved meaningful scale and impact  Of late, he has been focused on advisory and fractional COO, CFO and Chief of Staff work with early-stage venture capital backed climate change and EdTech start-ups like Ridwell, Commons, BookNook and Edstruments. Regardless of the sector, his passion and strength center around helping rapidly growing organizations develop the financial and operational systems, processes, and talent practices necessary to scale with excellence. 

Macy Macaskill

Macy Macaskill

Fractional CFO/Finance Consultant

NY/CT/Remote

Companies

  • Bear Stearns
  • JCrew
  • Madewell
  • Rockets of Awesome

Macy provides strategic financial guidance to businesses who need the support of a CFO without the long term commitment.  Her goal is to support companies that are at a pivotal point where financial expertise, direction and discipline are needed to scale, but that aren't yet ready for a full-time CFO.

David Dinerman

David Dinerman

CFO for Tech Start Up and Growth Stage Companies

San Francisco Bay Area

Companies

  • Hapara, Inc.
  • Probitas Partners
  • Grant Thornton
  • BigFix, Inc.

David has over 20 years of leadership experience in finance, strategic initiatives, and organizational leadership, typically serving as the Chief Financial Officer and/or Chief Operating Officer for early and growth stage, technology companies focused on B2B and enterprise SaaS software, and technology enabled manufacturing. David has extensive experience in capital formation, M&A, growth strategy development and execution and optimizing financial operations and functions. He combines financial and business acumen, with deep experience and emotional intelligence. David seeks to optimize performance and develop teams and systems to enhance shareholder value. David’s breadth of skills combines strong forecasting and planning, performance analysis and effective scaling. In his roles as CFO and COO David has completed multiple capital raises and debt transactions, M&A transactions and organizational development efforts. David has two law degrees, and has been a thought leader on ESG principles and execution.

Patrick Hoogendijk

Patrick Hoogendijk

CFO/COO

Dallas, New York, Amsterdam, Miami

Companies

  • Wethos
  • Agora
  • Overproof
  • Bryzos
  • Kensu
  • Carketa
  • Tangelo
  • Spark
  • Toke

Patrick is an accomplished professional with 25 years of experience in Angel investing, venture capital, private equity, and building startups from seed-to-scale. Always working closely with passionate founders, he takes on the embedded CFO/COO role in order to help set strategy and execute rapidly. He has specialized expertise in Enterprise Saas, Cannabis, and Crypto. Patrick helps set the roadmap to a repeatable, scalable business model by identifying key drivers, building out the executive team, and implementing the strategy-tactics-initiatives-tasks waterfall to hit quarterly objectives. Additionally, he leads the finance & operations team on the acquisition of cash resources (fundraising) and proper management thereof (financial operations). Patrick is a Mosaic Preferred Partner, having led & run many strategic Mosaic implementations for his clients. Patrick thrives on transforming complex market opportunities into clear business goals. He enjoys fast-moving competitive environments with discontinuous change. He has worked in remote-first, multicultural, and cross-functional teams for over 25 years.

Diana Maichin

Diana Maichin

Interim & Fractional Executive | COO, CFO & CBO | Advisor |

Bay Area (remote), Europe

Companies

  • Genentech
  • GE Ventures
  • Amgen
  • Codexis
  • Various institutional & corporate venture firms

Diana has over 15 years’ experience as an entrepreneurial investor and operator in technical roles across the Fortune 500, product and financial roles at early-stage companies, and company creation and interim portfolio roles at venture firms. Over the last 10 years, Diana has incubated five companies which subsequently raised over $150M in venture capital financing and was co-founding COO of three. Three of the five companies exited via M&A or tuck-in; two have raised subsequent rounds of financing. Diana has recruited over 10 C-Suite executives as well as held multiple Board and Advisory roles in the early-stage ecosystem. Earlier in her career, Diana gained P&L management experience of $100M+ and was Codexis’ first direct-report to the CFO imminently after its IPO. Diana also has familiarity on the factory floor, both at Genentech and Rohm and Haas (now Dow Chemical Company), where she was an engineer.

Nym Raske

Nym Raske

Interim CFO/COO/CSO

SF Bay Area / Miami / Remote

Companies

  • JPMorgan Chase
  • FOG Ventures
  • Truly Technologies
  • Elodie Games
  • Skyryse
  • Fisher Investments

Nym is an entrepreneurial, operationally-minded CFO/COO with a wide history across 10+ major industries spanning over 20 years. Focused on execution, Nym utilizes the tools of the finance function to provide clarity for senior management decisions based to drive strategic business outcomes through diligent execution and a focus on results/KPIs. He has founded 3 of his own companies, and worked in environments from 10-person Bay Area Series A startups to 270,000-person New York Fortune 10 mega-caps. Nym is fundamentally pragmatic in his partnership with leaders and founders, and sees finance and operations as the two functions that drive the core of any successful business.

Stanislav Sukhinin

Stanislav Sukhinin

Chief Financial Officer

Austin, TX

Companies

  • Save
  • UniCredit
  • Societe Generale

A seasoned CFO with a 17-year track record in the financial industry, including 10 years in senior positions, Stanislav has proven proficiency in overseeing complex financial operations. Executed over ten major deals (LBO and Private equity) with a total deal amount exceeding $500M+ in 3 years. At the age of 29, he became a Senior Partner at one of the largest mezzanine providers in Eastern Europe.

Jing Mahrus

Jing Mahrus

Fractional CFO

SF Bay Area/Remote

Companies

  • Shipt, Mural
  • Orca Bio
  • Carewell
  • Genentech
  • UBS

Drawing on 20+ years of experience as a venture investor, startup operator and investment banker, Jing partners with founders of early-stage companies to execute on their visions by implementing an operating plan aligned with a milestone driven financing strategy. She has helped healthcare, SaaS, ecommerce and marketplace startups scale from Seed to Series B by being a strategic and hands-on CFO, who sets the cornerstones of the roadmap to growth, coaches executives through fundraising, and builds the financial infrastructure to deliver results. Essentially, she collaborates with early-stage companies to develop the polish and the fundamentals expected by institutional investors.

Mark Sierra

Mark Sierra

Fractional CFO for venture-backed startups

Silicon Valley + Remote

Companies

  • Quixey
  • Sibly
  • Buysight
  • Multiple Stealth companies
  • Sonantic
  • SixApart/Vox
  • Fortify Software
  • Podshow/Mevio
  • Garage.com
  • Agile Software
  • SimpleStar/Photoshow
  • Packeteer

High energy, high integrity business partner dedicated to helping companies achieve their desired outcomes at both strategic and tactical levels; Can rapidly learn about your company and work with the organization to address the most critical business and finance issues and use all necessary means (esp. data + analytics) to guide well-informed decisions; Helped raise >$900m+ and oversaw multiple liquidity events with many current & former clients still in-play; Work effectively with all stakeholders: management/employees, board and investors; Strong belief in collaboration and communication across all levels; adept at working in a quickly changing environment.

Devin Harris

Devin Harris

CFO

Houston, Texas

Companies

  • General Electric (Corporate, Capital, Oil & Gas)
  • SpeedCast
  • Anuvu
  • Brazos River South

Devin is founder and Managing Partner of Brazos River South, bringing 20 years finance experience. Big company trained, small/medium company seasoned. Track record of driving profitable growth. Outcome driven approach, with perspective that the financial outcomes are driven by product excellence and operational efficiency. I bring the learnings of a CFO who has grown a startup from $0 to $10M, scaled a business from $7M to $75M, and ran a $584M energy division. I aim to be a great partner in helping you reach your business vision and objectives.

What is an Outsourced CFO?

An outsourced CFO, or outsourced chief financial officer, is a financial expert who offers CFO services on a fractional, project, or contractual basis. This role is different from a full-time or interim CFO; it is more akin to a consultant but with the responsibilities and expertise of a traditional CFO.

Outsourced CFO services focus on specific tasks like financial projections, audits, and capital raises, depending on their qualifications and your startup’s needs. Different service providers specialize in specific industries or stages of startups, turnarounds and more.

Make sure you carefully vet anyone you speak with to make sure they are the right fit for what your startup needs.

Why Outsource CFO Services?

Many startups, particularly those in the Seed or Series A-C stages, find outsourced CFO services advantageous for several reasons:

  • Expertise Without Overhead. You get the benefit of specialized financial knowledge without the operating costs of a full-time professional, such as salary, benefits, and bonuses. An outsourced CFO service allows you to cut costs without cutting corners on financial expertise. Finance leaders are some of the most expensive people to hire right now, so this is a great way to get advice without breaking the bank.
  • Flexibility. Outsourced CFOs work on a flexible schedule, fitting your company’s specific challenges, goals, or project requirements. It means that the outsourced services can adapt as you scale, offering increased value as you grow. Of course, you need to make sure you are working with a provider who can scale with you.
  • On Demand. With an outsourced service provider, founders can pull in the help they need when they need it. Startups should consider hiring strategic finance help at least one quarter before a new fundraising round to aid in projections, KPI preparation, and financial reporting. Their expertise and network could provide a leverage point during these critical phases.

Signs Your Startup Needs CFO Outsourced Services

If you’re still contemplating CFO outsourcing, here are a few signs that your startup might need one:

  • The CEO is consumed with financial projections and reporting multiple times a day.
  • Investors are demanding increasingly complex data on performance.
  • The CEO and COO are deeply involved in multiple client contracts and sales negotiations.
  • Your startup is mulling over going public within the next 12-18 months.

Usually by the time a startup is at the Series D, it will have an in-house finance leader who will have begun to build out a team, from staff accountants to FP&A leaders. However, prior to that, it’s totally normal to get part time help, even at the leadership level.

What Does an Outsourced CFO Do?

An outsourced CFO takes on various roles, specifically designed around your startup’s unique needs. Some of the tasks include:

  • Managing financial reporting and monthly book closures
  • Coordinating and providing advice on fundraising logistics
  • Overseeing contract negotiations, like new leases or significant vendor contracts
  • Strategic planning for short-term, mid-term, and long-term financial goals
  • Updating existing investors with performance numbers and metrics

10 Outsourced CFO Services Startups Should Consider

Digging into more detail and going beyond the tasks we outlined above, startup founders should look for a number of essential services from their part-time finance leader. These include financial projections, cash/treasury management, fintech systems optimization, and important contract negotiation assistance.

  1. Managing the budgeting process. It’s not just setting up projections that you use to run the business - eventually running a budgeting process becomes a lot of work. This includes coordinating with your business unit leaders, understanding where the board of directors expects the company to go in the near future, reading the tea leaves on the financing market - this is a place for an outsourced CFO to shine, and possibly be the bad guy who has to tell your marketing leader that they can’t spend like a drunken sailor.
  2. Budget vs actuals. Every month it’s best practice to compare actual financial outcomes with initial budgets to gauge business performance. This analysis identifies areas requiring strategic shifts and checks the viability of your budget. Your finance leader can do the grunt work - and can also bring the important variances to your attention.
  3. Contract reviews. Major customer contracts - and vendor contracts like leases - can have an outsized impact on a startup’s financials. Get advice on customer contracts to minimize risks and optimize profit. These reviews are most effective when the CFO understands your business sector and target market.
  4. Financial presentations. As startups mature, their investors expect increasingly complex financial reporting presentations at the board level. Experienced finance leaders can take this off of the CEOs plate, although it’s always best that the CEO review what is getting presented in advance so that there are no surprises.
  5. Cash management. Startups that have a lot of cash can earn a yield that boosts their runway. You can learn more on our cash management and FDIC coverage page about how startups can safely earn cash on their VC dollars.
  6. Coordinating fundraising. While the founders should spearhead the actual investor relations and fundraising activities, a CFO can play a crucial role in streamlining and coordinating the entire fundraising process. They can prepare essential financial documents, create compelling pitch decks, and develop robust financial models to support your case.
  7. Tracking Key Performance Indicators (KPIs). One essential service an part-time CFO can offer is the systematic tracking and analysis of KPIs specific to your startup’s industry and stage of growth. This enables you to quickly gauge the effectiveness of your strategies, make data-driven decisions, and demonstrate your startup’s progress to investors.
  8. Sounding board for the CEO. Another often underestimated yet critical role that an outsourced CFO can play is acting as a strategic sounding board for the CEO or founder. Making high-stakes decisions in a startup environment can be stressful and complex. Having an experienced finance leader to consult with can provide an invaluable second opinion, not only in financial matters but also on broader business strategy, market positioning, and even team dynamics. Their seasoned perspective can help you weigh the risks and benefits of various courses of action, encouraging you to challenge your own assumptions and consider alternative strategies. Essentially, a good finance leader offers more than just financial expertise; they offer the kind of counsel that can help a CEO navigate the many challenges that come with scaling a startup.
  9. Optimizing the FinTech stack. Experienced finance professionals, who know your stage of business and the next, can be instrumental in setting up and fine-tuning financial technologies that will scale with your startup. From choosing the right accounting software to implementing advanced data analytics tools, the right partner ensures that your financial systems are robust, compliant, and agile enough to adapt to changing needs. They’ll assess existing processes and recommend optimizations that will automate workflows, improve data integrity, and provide real-time insights. By laying a strong foundation for financial technology, they can help you to scale efficiently and position your startup for long-term success.
  10. Strategic planning and long-term visioning. A great CFO is not just a numbers person; they can also be a vital partner in shaping the company’s strategic direction. Leveraging their deep understanding of your financials and market conditions, they can assist in crafting a comprehensive strategic plan that aligns with your long-term objectives. This includes scenario planning, assessing potential market opportunities and risks, and creating financial models that forecast various growth pathways. Their insights can help guide key decisions around product development, market expansion, and resource allocation, ensuring that every tactical choice feeds into a cohesive, sustainable growth strategy. By actively participating in strategic planning, they can become an integral part of your company’s future, helping you prepare for the opportunities and challenges that lie ahead.

Note - one thing we don’t think you can totally outsource is fundraising. VCs will want to meet with the CEO. While a finance person can help set up meetings, answer diligence questions and manage the process, they should not be the people running the meetings with VCs nor should they be the face of the company.

Should You Hire an Outsourced CFO or Controller?

Not every startup needs CFO level help; many can get the assistance they need by finding an outsourced Controller. Determining which financial role you need depends on your current needs and strategic objectives. If your startup needs strong oversight on daily financial operations, compliance, and detailed reporting, an outsourced Controller is likely the best fit. Controllers are skilled in ensuring financial accuracy and establishing a solid accounting framework, essential for early-stage companies focusing on building a robust financial base.

Conversely, if your startup is focusing on long-term financial strategy, raising capital, and managing investor relations, a CFO can provide the necessary strategic direction. CFOs are adept at high-level financial planning, guiding startups through growth and scaling phases with expertise in capital management and strategic decision-making.

For those considering outsourcing, it’s crucial to clearly identify the services and tasks you need help with. Outsourced CFO services can offer a tailored approach to meet your specific financial challenges, whether it’s strategic planning or handling complex financial operations.

To dive deeper into the distinct roles and find the right solution for your startup, visit our CFO vs Controller page. This resource provides a comprehensive comparison to help you make an informed decision, ensuring your startup’s financial needs are met effectively. Whether you require strategic financial insights or meticulous accounting oversight, Kruze Consulting is here to support your journey.

Choosing Your Outsourced CFO

When selecting an external CFO, consider the following:

  • Industry Specialization. Some startups, like those in biotechnology, require specialized financial strategy. In such cases, look for a chief financial officer outsource expert who understands your industry’s unique financial complexities.
  • Bandwidth. Part time finance leaders are often in high demand, so ensure your chosen professional has the time and attention to dedicate to your startup’s financial success.
  • Compatibility. Your outsourced CFO should complement your management style. For instance, if you’re not detail-oriented, your CFO should be comfortable diving into the nitty-gritty of financial management.

Remote CFO Services: No Office Visit Required

One thing you probably don’t need to worry about when finding an outsourced finance leader is co-location. The need for a CFO to be physically present in your office is becoming increasingly obsolete. At Kruze Consulting, we offer remote CFO services that provide the same level of expertise and strategic financial guidance as an in-house CFO, but with the added convenience and flexibility of working remotely. Our team leverages cutting-edge cloud accounting software and communication tools to ensure seamless collaboration and real-time financial insights, regardless of your location. And the best finance leaders won’t need to be in person in your office - although you may want to have them visit in person for strategy sessions and other important moment. So if you are based in Santa Monica or Des Moines, you probably don’t have to worry as much about finding someone who can commute to you.

Final Thoughts

Outsourcing your CFO function offers a balanced approach to achieving expert financial oversight without the hefty price tag of a full-time executive. Especially for startups in fast-paced growth or transitional phases, CFO outsourcing services deliver invaluable insights to set you on the path to success.

If you have questions about outsourced CFOs or need additional resources on startup accounting and finance, feel free to reach out to us. Also, check out our YouTube channel and blog for more insights into startup finance, HR, and taxes.

Unlock your startup’s potential today with the strategic advantage of outsourced CFO services.


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