Kruze Consulting — Accounting, Tax & CFO Services for Startups

Startup Credit Cards Guide

Best Startup Credit Cards

Dave Lowe, CPA
Written by Dave Lowe, CPA
Jan 23, 2024

Startups are NOT a typical small business, and a funded startup's credit card needs are very different from a traditional SMB. As finance and accounting advisors to hundreds of startups that have raised billions in venture capital funding, we know what to startups should look for in a credit card - and it's not the same as a "traditional" SMB's card.

Our top two recommendations are currently Ramp and Brex - because of their generous spending limits, and the lack of a personal guarantee.

Ramp

Ramp

4.23

Founded in: 2019

Total funding: $1.4b

Ideal for: Series A to Series C

Brex

Brex

4.24

Founded in: 2017

Total funding: $1.5b

Ideal for: Seed to Series D (especially venture-backed startups)

Common features:Built for funded startupsQuickBooks Online SyncGenerous Spending LimitEasy BookkeepingNo Annual FeeInstant SignupSign up Bonus
The Expense Management Tools Arms Race - Brex and Ramp try to out do each other!

Note that we have financial partnerships with pretty much all of the companies we mention on this review, whereby our referrals may get special perks and we may be paid when you sign up through one of our links or when you mention us during the sign up process.

Interactive comparison chart: How do Brex, Amex, and others stack up?

When it comes to credit cards for your startup, there's a lot to consider. As startup finance experts, we at Kruze Consulting have worked with the best card options for startups.

Click the cards below to see how they compare.

RampBrexAmexCapital One
Built for Funded StartupsYesYesNoNo
Rating for Startups4.234.242.562.5
Spending Limit20x higher than traditional10-20x higherFairFair to No preset (charge cards)
Rewards/Cash BackUp to 1.5% cash backUp to 7x points (8x on rideshare, 5x Brex travel, 4x restaurants, 2x software)2x points up to $50K annually2% cash back all purchases (Spark Cash Plus)
Easy BookkeepingYesYesYesYes
QuickBooks Online SyncYesYesYesYes
NetSuite SyncYesYesYesYes
Expensify SyncYesYesYesYes
Personal GuaranteeNoNoYesYes (credit cards)
Annual Fee$0$0$0 (Blue Business Plus)$0 to $150 (Spark Cash Plus)
Instant SignupYesYesNoNo
Ability to Carry BalanceNo (charge card)No (charge card)YesYes (credit cards) / No (charge cards)
Control Team SpendingIncludedIncludedNoYes
Reimbursements FeatureYesYesYesNo
Team Travel Management FeaturesExcellentExcellentNoneYes
Business Checking AccountNoYesYesYes
Sign Up Bonus$500 upon approval10,000 points after $3K spend in 3 months15,000 points after $3K in 3 months$1,000 after $10K spend in 3 months
Min Bank Balance Required$25,000$50,000 (VC-backed) / $1M (self-funded)NoNo
Credit Limit BasisReal-time cash flowRevenue and bank balanceCredit scoreCredit score
Sign upSign upSign upSign up

What to consider when choosing the best startup credit card

Cash back or Rewards

Traditional small business owners are usually trying to get travel points with their credit card. Venture funded founders have bigger stuff to worry about, and the right credit card will provide rewards that help the startup cut its burn rate. Brex pools all of the company's points, and these can be used to pay off the card balance (basically, a cash back reward) or to cover other standard startup expenses.

Spending Limit

Run of the mill SMB credit cards companies will typically do a credit check on the founder applying for the card, which means you'll get a very low credit limit. A fast-growing, funded startup needs a higher spending limit - don't risk your AWS getting turned off or your trade show exhibit getting rejected because you hit a low limit. Go with a provider that “gets” startups enough to base the limit on your funding!

Personal Guarantee

If you are the founder of a funded business, you should NOT be taking on personal liability for the company's credit card balance. When a startup is going under, or can't raise the next round, the founder is already likely liable for the company's payroll liability. Don't add on the additional personal liability of the company's credit card as well. Avoid personal liability by going with Brex.

Easy Bookkeeping

The best startup credit cards make accounting easy. Look for a provider with cleanly presented statements, modern online UX and a search feature. The best online statements update frequently, so you can understand the balance everyday - and once companies get bigger, they usually want to do their books on a weekly basis, so this becomes even more important. Finally, a good card syncs with QuickBooks, Expensify so you don't have to deal with manual data entry.

Controlled Spending

Headcount grows quickly at funded companies - and they will want to spend money. The best startup credit cards let you limit how much individuals or teams can purchase. You want a provider with an online interface where you can easily adjust spending limits and control your team's spending. We recommend Brex for this feature.

APR Doesn't Matter

Startups that have raised legit seed and venture funding just pay the bill every month. You don't want to hold a balance, so this doesn't matter. If card provider tries to sell you on the importance of APR, they aren't understand what a startup founder is trying to accomplish. If you are a traditional SMB, then this might be your main source of financing. But for a funded company, the credit card APR doesn't matter - pay your credit card bill every month, like responsible founder.

The Best Card for Funded Startups - 2025

Right now, in 2025, Ramp and Brex are your best bet if you've raised seed or venture funding. Both companies offer generous sign up bonuses through our links, have good expenses management tools, great rewards and solid accounting integrations.

The Best Current Offers for Funded Startups

Ramp

Ramp Credit Card

4.23

Ramp offers startups that sign up through Kruze get a $750 cash back offer - this offer ends soon, so visit them now.

We love Ramp's UX and expense management features, and they have generous cash back rewards, making them a great choice for funded companies looking for a corporate card.

Brex

Brex Credit Card

4.24

Brex is currently offering companies that sign up through Kruze a 125,000 point sign-up bonus after depositing $500,000 into a Brex business account and an additional 25,000 point sign-up bonus after spending $10,000 on Brex card(s). Sign up now through Kruze.

Brex is the OG startup credit card, the pioneer in offering a card with startup-centric rewards and no personal guarantee for the founders.

One major item to note is that on June 17, 2022 Brex announced that they were no longer serving "SMB" - which in their parlance, means companies that have not raised venture capital funding from professional investors. If that's you - a startup that is bootstrapped or that hasn't gone the VC route - you should consider Ramp or Rho. Ramp continues to innovate and add features to their product to help serve SMBs (such as Ramp Flex, which is a bill pay financing product) - so that is a good option for traditional small businesses.

Please note that we have financial partnerships with pretty much all or the companies we mention on this review, whereby our referrals may get special perks and we may be paid when you sign up through one of our links or when you mention us during the sign up process.

Why Startups Need A Specialized Card

Most early-stage companies begin using one of the founder's credit cards. This may make sense at first, but pretty quickly the types of companies that we work with - ones that raise seed or venture capital funding - outgrow the credit limit (and other features) of someone's personal card.

If you've raised outside funding, Stop using your personal Card. In fact, Ramp will even work with you prior to raising funding, so check them out.

The #1 reason to get a corporate solution is to remove the personal guarantee from off the founder's credit! Startups fail all the time - don't mess up your personal credit if your startup goes under!

When SVB and First Republic Bank were taken over by the FDIC in early 2023, many startups ended up at non-tech focused commercial banks. Many of these banks try to push small business credit cards onto their startup customers need to be very careful with these cards. Make sure that they do NOT require a personal guarantee by the founder, or, better yet, use an option that we recommend here. And if you are looking for the best bank for your startup, we've got you covered.

So how do you choose a better credit card for your funded company?

First, if you are a venture backed (or soon to be VC backed) company, look for cards specifically made for businesses with funding. Most small business cards are going to have features designed to give rewards and benefits to the individual holding the card, not to the company.

Secondly, the credit limit AND the spending are going to be tied to the individual, not the company. This becomes a serious problem when an early-stage, funded company starts putting big ticket items on plastic like server bills, travel or online advertising. You don't want AWS shutting down because you reached your personal spending limit. And the personal guarantee is not a smart idea - if the company fails, you as the individual will be held responsible for all of the debt.

Regardless of whether or not your company is raising venture funding, you need to get a business credit card - not a personal one. Seperate your personal from your business expenses ASAP!

Features to look for in a credit card for your startup

Startup Centric Rewards

It's natural that a small business founder who owns 100% of their business would expect to get personal travel rewards. But venture backed companies should be focused on choosing a credit card that have rewards that help the startup reduce burn.

At the moment, we really like Brex's rewards - you earn 7x on ride sharing, 4x on travel and 2x on software like Salesforce. And if you prefer cash-back to your business, go with Ramp, which has 1.5% cash-back.

Brex4.18
Ramp3.98
Amex3.2
Chase2.79
Startup Centric Rewards feature score based on reviews

A Spending Limit Based on the Company's Balance Sheet

We've seen companies using a personal card that have to pay off their balance every few days to keep their Google Cloud servers running! This is a waste of time, and it's stressful.

Choose a plastic provider that “gets” startups enough to base your spending limit on the amount of capital in your bank account. Right now Brex, and soon Stripe's new offering, will do this.

Ramp4.31
Brex4.14
Chase2.54
Amex2
Spending Limit feature score based on reviews

No Personal Guarantee

Founders - don't take on personal liability for your company's debt. Sure, traditional SMB owners have to do this. But you raised venture funding to not have to worry about losing your house if the company goes under (and other reasons too, of course!)

Avoid personal liability by going with Brex, Ramp or maybe the new Stripe card. American Express has also announced a new "Corporate Card for Startups" - which has stabilized their market share. You can see our comparison of the Amex vs Brex card here, if you are an American Express fan.

Cheap and Fast Bookkeeping

Look for a provider with cleanly presented statements, modern online UX and a search feature. Really importantly, the best credit cards sync with QuickBooks for simple bookkeeping. You also want a card that scales with your finance operations, such as providing for departments or the ability to tie back spend on particular cards to particular accounts.

This is a place where the tech-forward, startup credit card players shine vs legacy players like Amex. In particular, Ramp's QBO connection has been solid.

Brex4.56
Ramp3.89
Chase3.06
Amex2.38
Easy Bookkeeping feature score based on reviews

Spending Management Tools

If you start a traditional small business, you probably don't hire anywhere nearly as quickly as a funded startup will. When your team grows fast, it becomes very challenging to manage spend if everyone is using their own debit cards and submitting expense reports.

You want the team to spend, because advertising, new equipment, office supplies, etc. are necessary for growth. You want a provider with an online interface where you can easily adjust spending limits and control your team’s spending. We recommend Ramp at the moment, they have moved ahead of Brex's expense management features. For startups with teams that travel, we currently recommend Ramp and Brex. Both have features to help manage travel spend.

Both companies now have highly rated mobile apps, with Brex currently having 4.9 stars in the iOS store and Ramp with 4.7 stars - great ratings!

The Expense Management Tools Arms Race - Brex and Ramp try to out do each other!

While Brex originally had some decent expense management tools, they upped the ante by launching their "Empower" platform. This combines a number of useful expense features.

Our general take is that the Empower features are great for slightly larger startups that have more sophisticated department level budgets.

Some of the key features include:

  • setting a budget for a department, a team, or just an individual
  • restricting or capping the expenses possible with particular merchants
  • reimburse in non-dollar currencies more easily.

The expense restrictions might be very useful if you have a strong VP of Finance in seat who develops budgets for particular teams or offsite/travel events. And the local currency might be particularly useful if you have hires around the globe, like many of our clients do these days.

One major caveat for these features is that you need to use Brex's checking account like product to use these expense management tools - Brex Cash. It provides a decent amount of FDIC insurance by networking out the cash to a large number of FDIC insured banks. Read more on our FDIC insurance for startups page. Many of our clients like this, and couple it with a second "backup bank" (i.e. a big bank like JPM, where they can park cash.

However, Ramp has been out-innovating Brex in the expense management category for the past year or so. We've noticed that their tools are reaching the point where larger, later-stage companies are forgoing switching to a full "enterprise" expense management system and are sticking with the tools bundled with Ramp's cards. This makes Ramp a serious contender for any founder who knows that they will rapidly be scaling the team and provisioning cards for many employees. Ramp is ideal if your startup will have a large, enterprise sales team that will need expense policies and easy-to-use expense management software.

When Should You Get a Corporate Credit Card?

The short answer is immediately! You should really get a corporate credit card as soon as you fund your bank account. When you set up your business the first couple of steps go as follows:

  • Incorporating the company.
  • Receiving the EIN letter or number from the IRS.
  • Setting up a bank account.
  • Funding that bank account with checks from your friends, family, and/or investors.

As soon as you have done that, you should get a corporate credit card.

Why have a corporate credit card?

There are a number of very good reasons why you should get a corporate credit card:

It significantly reduces the temptation to commit fraud.

When you're putting expenses on the corporate credit card, your brain tends to treat the money differently. It would feel wrong to buy yourself a new wardrobe or other personal items with the corporate card, and so the temptation to commit fraud is taken away. We recommend having one for this reason alone.

Having a corporate card makes your accounting much easier.

Your accounting firm is going to go through the credit card and bank account statements at a later date and put all of that information into your online accounting system, such as QuickBooks. By paying for everything with your corporate credit card, founders don't have to go back and track down any rogue transactions in their personal accounts that should be charged to the business, which makes life so much easier for accountants."

Founders won’t have to fill out personal expense reports.

If you put expenses on your personal credit card to be reimbursed later, you need to file an expense report in order to have receipts. This is really important because you need to create a paper trail for the IRS and, sometimes, investors will also want to see the paper trail too, if they are big expenses.

Hunting through old statements and filing personal expense reports is a lot of effort. A corporate credit card will make things so much cleaner and easier as well as most likely saving you a lot of time and money, as it allows your accountant to go through all the expenses quickly and from one account.

Kruze, a leader in startup accounting, breaks down the best startup credit cards.

We only work with funded, early-stage companies, so we know what your accounting systems and credit cards need to be capable of to support rapid growth. Many founders struggle with tools designed for consumers or massive enterprises - finding just right product or service for an early-stage company can be hard.Thankfully, we've taken our experience working with hundreds of funded companies and summarized it for you here. And if your startup needs professional finance and accounting help, reach out to us!

Good credit cards for funded startups

Ramp card

4.23(21 reviews)

Overall rating

Apply now

Apply on the Ramp website

Founded
2019
Total funding
$1.4b
Ideal for
Series A to Series C

Ramp

  • Built for Funded Startups
  • Easy Bookkeeping
  • QuickBooks Online Sync
  • NetSuite Sync
  • Expensify Sync
  • Instant Signup
  • Control Team Spending Included
  • Reimbursements Feature
  • Excellent Team Travel Management Features

Ramp combines a corporate card with expense management tools like expense report creation and analysis, personal reimbursement and expense policy creation. Ramp is strongest for Series A to Series C companies who are dealing with the rapid increase in the number of people paying for software, travel, etc. Their new bill pay feature is getting traction and positive reviews from Kruze clients. Ramp is the leading alternative to Brex for VC-backed companies, and we highly recommend their offering to fast-growth companies.

Ramp offers startups that sign up through Kruze get a $750 cash back offer - this offer ends soon, so visit them now.

We love Ramp's UX and expense management features, and they have generous cash back rewards, making them a great choice for funded companies looking for a corporate card.

Feature ratings

Startup Centric Rewards3.98
Spending Limit4.31
Easy Bookkeeping3.89
Controlled Spending3.96
Online Interface4.28
Customer Service3.76

Ramp pros & cons

Pros
  • Great expense management controls
  • 1.5% cash back on all purchases
  • Manager spending control tools
  • Integrates with QuickBooks Online, Xero, and more
  • No personal guarantee
  • Excellent travel management features for teams
Cons
  • No cash/checking account feature
  • Brex vs Ramp - Which card is best for startups?
Brex card

4.24(23 reviews)

Overall rating

Apply now

Apply on the Brex website

Founded
2017
Total funding
$1.5b
Ideal for
Seed to Series D (especially venture-backed startups)

Brex

  • Built for Funded Startups
  • Easy Bookkeeping
  • QuickBooks Online Sync
  • NetSuite Sync
  • Expensify Sync
  • Instant Signup
  • Control Team Spending Included
  • Reimbursements Feature
  • Excellent Team Travel Management Features
  • Business Checking Account

Brex is the OG best card for a funded startup. Brex has an amazing rewards program for funded companies - you company earns points for all of the company’s spending, and these points are big for typical startup expenses like ridesharing (7x points), travel (4x points) and more. Plus, Brex gets funded businesses enough to base the spending limit on a company’s funding, and doesn’t require the founder to take on a personal guarantee. Brex has innovated by adding a saving-like cash account, bill pay, and excellent expense management features.

Brex is currently offering companies that sign up through Kruze a 125,000 point sign-up bonus after depositing $500,000 into a Brex business account and an additional 25,000 point sign-up bonus after spending $10,000 on Brex card(s). Sign up now through Kruze.

Brex is the OG startup credit card, the pioneer in offering a card with startup-centric rewards and no personal guarantee for the founders.

Feature ratings

Startup Centric Rewards4.18
Spending Limit4.14
Easy Bookkeeping4.56
Controlled Spending4.02
Online Interface4.24
Customer Service3.83

Brex pros & cons

Pros
  • No personal guarantee required
  • Customizable spend controls
  • Rewards program tailored for startups
  • Unlimited virtual cards with granular controls
  • Integrated business banking and expense management
Cons
  • Charge card (balance must be paid in full each month)
  • Eligibility bar is high (strong cash balance required)
  • Platform direction uncertain following the Capital One acquisition.
  • Brex vs Ramp - Which card is best for startups?
  • Brex vs Stripe - Which card is best for startups?
  • What kind of bank account should a start-up open?
Amex Bonvoy card

2.65(8 reviews)

Overall rating

Apply now

Apply on the Amex website

Founded
1850
Ideal for
Traveling SMB owners
Capital base
$175.9b assets

Amex Bonvoy

Marriott Bonvoy Business American Express Card is designed for small businesses, and is used by a measurable number of our funded CEOs for their startups. It offers very strong rewards for spending at Marriott hotels - 6x reward points. Plus, it gets the founder elite status at Marriott hotels, which could be very important for the founder of a B2B company who is always on the road closing sales. Founders likely use this card because they like to stay at Marriotts, and want to get the travel rewards for their family to use on vacation. It is possible to sync the Amex Bonvoy with QuickBooks and Expensify, so bookkeeping is easier and faster. Founders who choose the Amex Bonvoy are going to be taking on personal liability for the card, and are going to encounter a frustratingly low credit limit for a high-growth, funded company (because the limit is based on the founder’s credit score).

Feature ratings

Startup Centric Rewards3.2
Spending Limit2
Easy Bookkeeping2.38
Controlled Spending2.17
Online Interface2.75
Customer Service2

Amex Bonvoy pros & cons

Pros
  • Good travel rewards
  • Familiar brand
  • QuickBooks and Expensify syncs
Cons
  • Low spending limit based on founder’s credit history
  • Personal liability
  • Not a great card for startups
Stripe Card card

3.61(7 reviews)

Overall rating

Apply now

Apply on the Stripe Card website

Founded
2009
Total funding
$1 Billion
Ideal for
Companies already using Stripe

Stripe Card

Stripe's corporate card is available to companies already using the Stripe platform. In particular, if your early-stage company is already using Stripe, they can use your history as a basis for your limit. Plus the you'll get 2% cash back on the categories your company uses most each month - and that's automatically calculated, so you always get the best deal.

Feature ratings

Startup Centric Rewards4.57
Spending Limit3.63
Easy Bookkeeping3.11
Controlled Spending3.13
Online Interface3.22
Customer Service2.8

Stripe Card pros & cons

Pros
  • Great for companies using Stripe already
  • 1% cash back, plus 2% cash back on the top two categories for each month
  • AWS, Hubspot and other discounts
  • No founder's personal guarantee
Cons
  • While startups aren’t required to have a Stripe account, it’s primarily designed for startups that heavily utilize Stripe's services
Expensify card

3(10 reviews)

Overall rating

Apply now

Apply on the Expensify website

Founded
2008
Total funding
$32.2 million
Ideal for
Companies using Expensify

Expensify

  • Built for Funded Startups
  • Easy Bookkeeping
  • QuickBooks Online Sync
  • NetSuite Sync
  • Expensify Sync
  • Instant Signup
  • Control Team Spending
  • Reimbursements Feature
  • Team Travel Management Features
  • Business Checking Account

Expensify recently came out with a new offering that ties neatly with their existing corporate expense management software/service. It makes it easier to set up spending limits, get approvals and ensure spending compliance, and collet receipts. It's a no-fee product. Since many Expensify users already configure daily payments, the card balance can be configured to be paid off on a daily basis. We don't think the founder needs to carry a personal guarantee, but it's not 100% clear.

Feature ratings

Startup Centric Rewards3.86
Spending Limit3.71
Easy Bookkeeping3.09
Controlled Spending3.88
Online Interface3
Customer Service2.63

Expensify pros & cons

Pros
  • Integrates neatly with Expensify's existing spend and receipt management tools
  • Spending limits, approvals and more
  • Discounts on popular tools like [Carta](https://carta.com/partners/referral/?utm_medium=ChannelReferral&utm_source=kruzeconsulting&PID=kruzeconsulting), Gusto and AWS
  • Cardholders receive 1% cash back on every purchase made with the card, with no minimum spending requirements, which increases to 2% if they spend more than $250,000 in a month
Cons
  • No points
Amex - Corp Card for Startups card

2.56(24 reviews)

Overall rating

Apply now

Apply on the Amex - Corp Card for Startups website

Founded
1850
Total funding
$175.9b assets
Ideal for
Startups who travel

Amex - Corp Card for Startups

American Express has finally responded to the market share loss being taken by Brex and the other new startup-focused credit cards. The new Corporate Program for Startups by Amex takes some of the best features of Brex and combines them with some of American Express’ best rewards. The Corporate Program for Startups by Amex has no personal liability, protecting the founders, plus provides flexible rewards that can accrue to the company or to the employees. It’s only available through invitation - ask your Kruze account manager for an introduction.

Feature ratings

Startup Centric Rewards3.35
Spending Limit3.54
Easy Bookkeeping2.71
Controlled Spending3
Online Interface2.64
Customer Service2.37

Amex - Corp Card for Startups pros & cons

Pros
  • No personal guarantee
  • Bank account based spending limit
  • Employee or company can get rewards
  • Airport lounge access
  • Virtual cards
Cons
  • So-so accounting integrations
  • Strict eligibility requirements, including revenue and business age
  • Travel-focused rewards
Chase Sapphire card

3(16 reviews)

Overall rating

Apply now

Apply on the Chase website

Founded
1823
Ideal for
Consumers, not startups
Capital base
$1,318b assets

Chase Sapphire

The Chase Sapphire is really a personal credit card, and we are always surprised by the number of startups that use it. Chase Sapphire’s popularity is probably because many founders simply start using their own personal card for their business, and because they want to earn travel points for themselves. It does have some pretty generous rewards for the founder, with the Sapphire Preferred giving 2x points on travel and restaurants, and 1 point for each $1 spent on other categories. However, it’s not really business tool, and a Chase Sapphire card is going to rely on the founder for the credit limit (so it will be too low for fast growing, funded companies). And the founder takes on the personal guarantee. (We are only including the Chase Preferred in this list because we see so many founders use it for business purposes - Chase does have a better business card, the Chase Ink.)

Feature ratings

Startup Centric Rewards2.79
Spending Limit2.54
Easy Bookkeeping3.06
Controlled Spending2.57
Online Interface2.94
Customer Service2.2

Chase Sapphire pros & cons

Pros
  • Good travel rewards
  • Lots of people already have it
  • Low annual fee of $95
Cons
  • Not a business card
  • Low spending limit based on founder’s credit history
  • Personal liability
  • Really, not a good credit card for a funded startup
Chase Ink card

2.96(14 reviews)

Overall rating

Apply now

Apply on the Chase website

Founded
2017
Total funding
$282.1m
Ideal for
Funded founders

Chase Ink

Unlike the Chase Sapphire, which is really a consumer card, the Chase Ink line of credit cards is for businesses. Chase offers several versions, including a Chase Ink Business Limited, a Chase Ink Business Cash and Chase Ink Business Preferred. With the Chase Ink cards, early-stage company founders get cash back OR points, depending on the card they pick. The Chase Ink Business Unlimited and Chase Ink Business Cash cards have no annual fee, but there is a low, $95 per year annual fee with the Chase Ink Business Preferred. You also get $500 cash back on the first 2 Chase Ink cards, and the 3rd gives you bonus miles, after you hit the minimum spending amount in the first 3 months.

Feature ratings

Startup Centric Rewards2.75
Spending Limit2.61
Easy Bookkeeping2.62
Controlled Spending2.86
Online Interface2.72
Customer Service2.27

Chase Ink pros & cons

Pros
  • Several different cards with different rewards
  • Great rewards, mainly cash back or good points
  • Low or no annual fees
Cons
  • Not really built for funded, early-stage companies
  • Points accrue to the person, not the company
  • Personal liability
Rho card

4.8(2 reviews)

Overall rating

Apply now

Apply on the Rho website

Founded
2019
Total funding
$119M
Ideal for
Funded startups

Rho

  • Built for Funded Startups
  • Easy Bookkeeping
  • QuickBooks Online Sync
  • NetSuite Sync
  • Expensify Sync
  • Instant Signup
  • Control Team Spending
  • Reimbursements Feature
  • Team Travel Management Features
  • Business Checking Account

A startup bank with a solid corporate card offering, the Rho card allows funded startups to have access to generous expense limits and attractive, startup-focused, rewards. One major advantage of Rho vs. the competition is that the way they calculate the spending limit is much more stable vs. Brex and Ramp, so startups can have greater predictability into how much they can put on the card.

Feature ratings

Startup Centric Rewards5
Spending Limit5
Easy Bookkeeping4.5
Controlled Spending5
Online Interface4.5
Customer Service5

Rho pros & cons

Pros
  • Up to 1.75% cash back
  • Option to extend the payback period
  • More stable credit limits
  • No personal guarantee
  • Spending controls and real-time reporting
  • Tightly integrated with Rho's business banking
Cons
  • Need to use Rho's business banking (a good bank, so this is not such a big con)

Corporate credit cards are in a technology race over expense management tools

With the launch of the new Stripe Card for business, the Expensify card and the American Express Corporate Card for startups, company credit cards are in the spotlight. Despite this new attention, there’s been a long-raging technology war in the space led by Brex.

According to new Kruze Consulting data, Brex has been consistently gaining market share against industry leaders. The reason for this rapid growth is due largely in part to two key factors that Brex has pioneered.

Firstly, Brex figured out how to not force the startup founder to have a personal guarantee against the card’s balance, and figured out how to set a credit limit based on the startup’s funding and performance. Secondly, less talked about but even more compelling to startup CFOs like Kruze, Brex offers amazing expense management tools that make it easy for companies to better understand and optimize how they spend money.

In our study of 200 venture-funded startups’ credit card usage, we found that companies’ meals, travel and office expenses dropped, on average, more than $250 a month per employee by switching to Brex! That’s huge savings and it’s due in large part to the technology Brex has built with startup founders in mind. The graph below indicates pretty clearly how this has worked out for Brex recently.

Credit card market share among venture-funded startups

Based on the data, the announcements from Stripe and Expensify make a ton of sense. They’re already tech companies that work with thousands of startups, so it’s not surprising they’d leverage that pipeline for a credit offering. The market share Brex was able to gain against legacy market leaders, no doubt signaled the opportunity for disruption to Stripe and Expensify.

Brex won most of that market share using technology tools and their willingness to forgo a personal credit commitment. Undoubtedly confident in their ability to replicate and compete with these tech tools, Stripe and Expensify both have unique approaches to the market. That said, American Express has expressed its willingness to invest in the technologies needed to compete.

Leveraging the significant amount of customers they have on the payments side, Stripe Capital offers loan amounts and repayments based on the holders Stripe transaction activity itself. Taking a lesson from the Brex book, Stripe has enabled account managers to set specific limits and block specific spending categories. There’s also real-time expense reporting through text message and integrations with leading financial software like QuickBooks and Expensify. There’s no doubt that customers who already use Stripe for payments will benefit from having a fully integrated solution like this, but startups collecting payments in other ways may not be able to realize all the benefits of the Stripe Capital card.

Coming full-circle, former credit card company turned expense management software, Expensify, has also created a corporate credit card offering to compete in the vacuum that Brex has opened. Like Brex, the card is free and has no fees, interest, commitments, or personal guarantees. However, unlike both Brex and Stripe, Expensify’s card works in sync with the Expensify platform allowing all transactions to be input automatically - completing expense reports in real-time. Admins even get a daily snapshot of the company’s expenses, so they can keep always stay up to speed. The constant reconciliation between Expensify and other accounting systems is by far the best feature for companies to have a daily picture of their financials. Expensify also boasts exclusive deals with Amazon Web Services, Stripe, Bill.com, Gusto and more.

The incumbents have noticed, announcing “Brex competitors.” The Kruze team has not seen any of these cards in action yet (American Express just announced their card this week) and both Stripe and Expensify have yet to come to officially to market, so it’s unclear how these will perform against the startup competitors. The one thing that’s certain is that this race is being driven by technology, the value of which has Brex clearly demonstrated. As this technological race heats up, services are becoming increasingly more integrated - saving startups time, effort and money. These companies can only expect greater efficiencies and value to be unlocked as some of the most creative minds compete to provide them better and better offerings.

There’s no doubt the competition in the corporate credit card space is heating up to the benefit of startup Founders. At Kruze we work with hundreds of venture-funded startups, so we see a wide array of company needs, dynamics and trends. It’s still early, but so far we are still recommending Brex to a majority of our clients. They’re the proven market leader for startups and the new competitors on the scene, while interesting, have yet to prove themselves in the market. There’s no doubt that Stripe payments users have a great deal to gain from the Stripe Capital card, as do Expensify users with the Expensify card. That said, Brex currently offers extremely good integrations with most digital platforms, so the difference to be seen between the cards has yet to be proven against what Brex has already built.

How the right credit card can make your accounting easier - and why you should care

And as a business owner or founder of a startup, you should really care about making the accounting easy because that saves you a ton of money on your accounting. The easier the accounting is, the less your accountant has to charge. I know this from experience because that’s what we do at Kruze Consulting.

So the best credit card is really important because it can get all the data, all the transactional data like vendor, date, payment amount, even transaction description into QuickBooks so much easier. Getting that nice clean bank feed or good credit card feed into QuickBooks saves your accountant a ton of time.

Now especially to us because we have set up and built a bunch of automations that plug into QuickBooks that recognize transactions automatically. So we’re able to do about 70% of the transactions automatically now, which means a human accountant is not touching those transactions, which again saves you a lot of time and money. And we aren’t the only outsourced accounting service to have done this.

But we can only do that with some of the credit cards out there because some of them are on super antiquated systems and do not have clean bank feeds and are always needing to be reconnected into QuickBooks. And Brex and Ramp have build in features that make the accounting (and expense management) so much easier - really, get one of these awesome credit cards for startups, don’t go for a SMB focused credit card.

The other important thing for a credit card to make your accountant’s life easier is that they have easy read-only access and log in access in their portal. I can not tell you how many times we have been locked out of American Express. It happens constantly. And if I feel really bad about it, because I have to call and email the founders and say, “Guess what? We’re locked out of American Express again.”

And it makes us look stupid, but really it’s American Express or this happens with other credit card portals where we’re getting locked out through no fault of our own. They’re just built on bad technology, really kind of like 1980s, 1990 stuff, and are not built for portal access and multi-tenant access for like companies like us that serve hundreds of startups. They think you have one accountant for one company.

That’s how their systems are built. It’s also why we love some of the newer credit card systems.

So we love Brex and now Ramp. They are probably our favorites. Both make the integration with QuickBooks super easy. Our transaction automation runs on top of Brex very nicely. And with the improved automation that Ramp and Brex have built that flows right into QuickBooks, accounting is easier than ever.

And so having a really good credit card that syncs nicely with QuickBooks that plays nicely with our automation, that recognizes transactions and labels them automatically is really important, and has a good portal that can handle accountants who have hundreds of clients and not lock us out constantly. All save you time and money and they save us time and money and it keeps everybody happy.

Best eCommerce Credit Cards

Note: Unfortunately Brex discontinued this offering in mid 2020. Hopefully they will start it again, as it was the best offering for eCommerce companies on the market!

eCommerce companies have some very special requirements. They’re not your usual startup or bootstrapped company.

eCommerce companies are buying a ton of inventory on that credit card. They need a high limit. The higher the limit, the more inventory they can buy at one time.

That’s helpful to everybody. The other thing they really care about is having a long float, so the best eCommerce credit cards have long floats.

Now, float is measured in days. Typically it’s a 30 day float, but sometimes you can get 60 day floats. That’s really helpful because that means you don’t have to pay the balance down in just 30 days; you get an extra month to sell that inventory and get the cash back to pay off the balance.

Another thing eCommerce companies should care about is having really nice rewards. Unlike many other early-stage companies, eCommerce companies tend to have very high non-personal expenses due to the inventory and online advertising purchases. And so they want to get the rewards that come with that, trips, hotels, airlines, or even cash back. Those can all be very valuable if you’re spending a lot of money on your credit card.

Now, something that’s not as important for an eCommerce company is employee spending limits. Typically, of course, they want to have spending limits for some employees. But the vast majority of the credit card spend for an eCommerce company will be on that inventory purchase and some online ad accounts. And so it’s kind of a nice to have instead of a must have. At least that’s our opinion at Kruze Consulting.

So let’s talk about the best credit cards for eCommerce companies. One of the ones we like the most is Brex. And the reason we like Brex is they have a 60 day float for eCommerce companies and their limit is pegged to the total amount of sales the companies do. That range is typically 25 to 50% of sales that are happening in a given month.

And the bigger your company and the larger cash balance, obviously the less risky you are, the higher they can go up on that allocation. So an eCommerce company that’s just starting out, not a lot of cash in the bank, they probably have a limit. That’s something like 25% of total sales.

A big company that’s raised a ton of capital and that looks very safe will be something closer to 50% of sales. That range is actually really important. Brex also has good rewards and it works really well with an accounting system (another reason eCommerce accountants like us love them!) So Brex is a really great credit card for eCommerce companies.

Another one we’ll look at, is Capital One. Now, Capital One it’s not the most fun to work with if you’re an accountant. It’s really hard to get statements, it’s really hard to get integrated into QuickBooks. We don’t know why, it’s a mystery, but it could be a lot better on that front.

However, they do have a very generous cash back rewards program. So a lot of eCommerce companies that use Capital One can get up to 2% cash back. Now, just think about that. A typical eCommerce company, it doesn’t have a really high margin. So getting 2% of your total margin back is really, really valuable.

Again, it’s not the most fun for us to work with, but those rewards cash back are really, really valuable. However, as we’ve already mentioned, they do put personal liability onto the founder in many cases, so that is a possible deal breaker in our opinion.

Stripe has a really good credit card. Now, Stripes perk is that they give you a rebate on the transaction processing that you’re running through Stripe. So if you’re running revenue or sales through Stripe, you are charged a fee for every credit card and ACH that you run through Stripe.

Stripe’s big perk is they actually just rebate you a big percentage of that transaction spend. Now, there’s some limits on that. They only go so high and the rebates only for so long, but it’s a really nice perk, especially if you’re just getting started.

Another credit card to look out for is Amex and Chase, really two credit cards. And I put them together because they’re kind of the old guard and they’re definitely trying to make improvements to their infrastructure. Amex in particular has made some major strides with the American Express Innovators Card, which my team reviews above.

Historically, it’s been okay, not great, but Amex and Chase historically had very nice rewards. They partner with a lot of travel, hotel and airline companies. So those are some to look at.

Again, there’s other credit cards we prefer more than those, but if you’re really focused on hotel and airline points, then those are the two best ones.

So again, to recap, eCommerce companies have some very special needs. They need a long float, they need a high limit and they really care about the rewards. So we’ve just gone through the best credit cards for eCommerce companies.

Is the New Amex Credit Card good for Startups?

Everyone thinks about American Express as a credit card for bigger companies, and they haven't traditionally focused on startups, but that's changed. American Express came out with a new corporate program for startups. Card benefits include no personal liability, ease of use, and startup-friendly perks.

This new card will not change your company or your trajectory, but every little dollar helps. Every dollar you save in perks can be redeployed to value-add spend in marketing or engineering.

Benefits of the new American Express Credit Card for Startups:

  • American Express has not traditionally focused on startups
  • Benefits of new AMEX Card:
    • Full Corporate Liability (No Personal Guarantee, security deposit, or credit score impact)
  • Easier To Use
    • Virtual Cards - allows you to provision employee cards easily
    • Global program - not just limited to the United States
  • Premium Benefits for Cardholders
    • Hilton Honors Silver and Gold Status
    • CLEAR Membership
    • Uber Rewards
    • Trip Delay and Cancellation for flights
    • Up to 1.25% Cashback

The new Amex card is a card startups should start paying attention to. Take the cashback benefit along with all the other perks, and you have yourself a winning credit card!

Airbase Review by a CPA Firm

Airbase, a leader in expense management tools for startups, is now offering cash back corporate cards. Find out more.

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Will Martin Kruze Consulting
Will Martin
Kaleb Reining Kruze Consulting
Kaleb Reining

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